ARBOR DAY FOUNDATION announces expanded partnership with DENVER MATTRESS

ARBOR DAY FOUNDATION announces expanded partnership with DENVER MATTRESS

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The Arbor Day Foundation had announced an expanded partnership with Denver Mattress to plant at least 10,000 trees in the Mississippi River Valley. Through the partnership, the Arbor Day Foundation will plant one tree per Aspen Collection Mattress sold. Aspen, by Denver Mattress, is thoughtfully designed in Colorado and committed to sustainability.

The Mississippi River Valley bottom land hardwood ecosystem is one of the most important critical wetland resources on the North American continent. Originally covered with 25 million acres of forestland, less than 5 million acres of this precious resource remain forested. This has resulted in a decline in wildlife, a loss of natural flood control, a decrease in water quality and an increasing dead zone in the Gulf of Mexico. Reforestation projects with public and private partners will directly improve water quality by filtering out pollutants in the Mississippi River and the Gulf of Mexico bringing sustainable and flourishing life back to these lands.

"We are thrilled to continue our partnership with Denver Mattress and congratulate them on their new sustainable Aspen Collection," said Dan Lambe, president, Arbor Day Foundation. "Because of their commitment to tree stewardship the trees planted will restore natural habitat and increase water quality in the Mississippi River Valley."

Denver Mattress first partnered with the Arbor Day Foundation in 2000. During the course of the last 18 years, the partnership has resulted in more than 300,000 trees planted in Idaho, Wyoming and Mississippi. Denver Mattress and its parent company, Furniture Row, have also supported the Arbor Day Foundation’s Lied Lodge and Conference Center.

"Sustainability and environmental stewardship is part of our brand’s DNA, "said Dan Visser, President Denver Mattress Company. "We look forward to planting many more trees with the Arbor Day Foundation in the upcoming years."

About Arbor Day Foundation

Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters and valued partners. Since 1972, more than 300 million Arbor Day Foundation trees have been planted in neighborhoods, communities, cities and forests throughout the world. Their vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty and hunger.

As one of the world’s largest operating conservation foundations, the Arbor Day Foundation, through its members, partners and programs, educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees.

About Denver Mattress

Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. By having a single factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a lower cost than multiple factory producers. Denver Mattress, the easiest way to get the right mattress.

About the author

CSR VISION
CSR VISION is India’s ( probably world’s ) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.