ASTER VOLUNTEERS’ ‘My India Healthy India’ campaign touched 10,000 lives

ASTER VOLUNTEERS’ ‘My India Healthy India’ campaign touched 10,000 lives

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Aster DM Healthcare, a leading integrated healthcare services provider in Asia, announced about the campaign ‘My India Healthy India that included activities ranging from cleanliness drive to promoting the social inclusion of differently-abled people. Rs. 300,000 were donated to ALCAA Charitable Trust, for the construction of a new floor in the school building, by Aster Ramesh Hospital in Vijayawada.

Between Aster Aadhar, Aster Prime, Aster Mims Kottakkal, DM Wims Wayanand, Aster CMI, Aster Medcity and Aster Mims Calicut, they partnered with many NGOs and volunteer organisations for simultaneous community outreach.

In its second year, the community outreach campaign, which was organised at Asters eight hospitals that span across Kerala, Maharashtra, Karnataka, Andhra Pradesh and Telengana, saw participation of students representing many local government schools as a part of the ‘Swach School project. In addition, nearly 250 volunteers were mobilised under its global CSR platform titled ‘Aster Volunteers who joined hands with the school children to clean the school compound, paint murals on the walls and spread the message of health and hygiene. At some of the local schools where sanitation was an issue, the volunteers took proactive measures to clean and build toilets, set-up clean washing and disposing facilities.

Coinciding with Indias 72nd Independence Day celebrations, ‘My India Healthy India campaign also featured projects like Saluting Hygiene Heroes to acknowledge long-term contribution of maintenance staff who are responsible for maintaining hygiene and cleanliness standards at Aster facilities. Other activities included #AsterEqualityProject, a social inclusion initiative for differently-abled, launch of a bike ambulance, and health and hygiene awareness camps, among others.

Flagging off the campaign at Aster Medcity Kochi, Dr. Azad Moopen, Founder, Chairman and Managing Director, Aster DM Healthcare, said: "Our campaign ‘My India Healthy India was launched on the belief that a clean and healthy India will pave the way for a prosperous and productive nation. Around 65 per cent of Indias population is below the age of 35 and there is a strong case for promoting this campaign through the young generation. Encouraged by the impact it created already, the programme is integrated into ‘Aster Volunteers global initiatives. This, we hope, will help to make sustainable impact in the society, especially through its activation among students".

Launched in 2017 as part of Asters 30th anniversary, Aster Volunteers aims at bridging the gap between people who would like to help, with those in need. Running successfully in nine countries including India, through various initiatives like Blood Donation drives, Basic Life Support training, Free Surgeries and Investigations, Medical Camps and recruitment of differently abled people, the programme has been able to impact 738,610 lives across geographies.

About Aster Volunteers

Aster Volunteers programme is the global corporate social responsibility initiative of Aster DM Healthcare. It was launched on occasion of the companys 30th anniversary in 2017 and provides a platform which bridges the gap between people who would like to help with those in need. Through various initiatives the programme has been able to impact 646,764 lives across geographies. Operating primarily across 9 countries including GCC and India, Aster Volunteers have been able to treat 16891 individuals through mobile medical camps, conducted 127831 basic life support trainings and 19416 free surgeries as well as health investigations, supported with the recruitment of 70 differently abled people and conducted 2192 medical camps.

About the author

CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.