State-owned Bank of India has been successful in its innovative mass connect programme during the last one year of its introduction. Known as “Ghar Ghar Dastak”, the programme has been organized every month for the past 12 months has been helping the bank in generating more business leads under RAM (Retail, Agriculture and MSMEs) schemes, enhancing the scope of mobile and digital banking across all branches of the bank. “Ghar Ghar Dastak” (GGD) means “door to door” which is a campaign under which the entire bank staff including top officials of the bank approach and meet existing as well as prospective customers, soliciting further business from them.
Elaborating the sustainability of the GGD progamme, Mr. Dinabandhu Mohapatra, MD & CEO, Bank of India, said, “The GGD programe is being organized every month for speeding up CASA, NPA recovery and additional credit disbursement. The programme at the branch level has been very successful in connecting with our customerssmall or largeand understand their needs to address. In fact, we are one of the premier banks in implementing the concept of digital village and till now 325 villages are converted into digital banking practices. This would help us in enhancing instance engagement with our customers.”
So far, the Bank of India has organized “Ghar Ghar Dastak” at 5126 branches connecting with 10.31 lac customers. The programme helped the bank to enhance its credit disbursement by over 52 per cent to Rs. 61445 crore mainly in retail, agriculture and MSMEs sectors while reducing corporate advances. The progamme also popularized the banks technology initiative “Star Mahashakti” to spread out the its technology capability to next level and also implemented a non-discriminatory OTS (One Time Settlement) scheme called Mission Samadhan for quick resolution of Non-Performing Assets (NPAs).
About Bank of India
Bank of India was founded on September 7, 1906 by a group of eminent businessmen from Mumbai. The Bank was under private ownership and control till July 1969 when it was nationalized along with 13 other banks. Beginning with one office in Mumbai, with a paid-up capital of Rs.50 lakh and 50 employees, the Bank has made a rapid growth over the years and blossomed into a mighty institution with a strong national presence and sizable international operations. In business volume, the Bank occupies a premier position among the nationalized banks. The Bank has 5,100 branches in India spread over all states/ union territories including specialized branches. These branches are controlled through the Zonal Offices. There are 56 branches/ offices and 5 subsidiaries and 1 joint venture abroad. The Bank came out with its maiden public issue in 1997 and follow on Qualified Institutions Placement in February 2008. Presently, Bank has overseas presence in 22 foreign countries spread over 5 continents with 57 offices including 5 Subsidiaries, 5 Representative Offices and 1 Joint Venture, at key banking and financial centres; viz., Tokyo, Singapore, Hong Kong, London, Jersey, Paris and New York.