With a common goal of improving recycling access and increasing recycling rates by educating consumers about the value of recycling, the International Bottled Water Association (IBWA) and Keep America Beautiful announced their partnership at the 2018 Keep America Beautiful National Conference, taking place Jan. 17-19 at the Fairmont Dallas Hotel in Dallas, Texas.
IBWA will become a national sponsor of America Recycles Day, a Keep America Beautiful national initiative that takes place annually on and in the weeks leading into Nov. 15. It is the only nationally recognized day dedicated to promoting recycling in the United States. America Recycles Day educates people about the importance of recycling to our economy and environmental well-being, and helps to motivate occasional recyclers to become everyday recyclers.
"The International Bottled Water Association is very excited to be working with Keep America Beautiful on this shared mission to improve recycling," says Joe Doss, IBWA president and CEO. "The bottled water industry has for many years worked hard to proactively encourage consumers to always recycle their empty bottled water containers. All bottled water containers are 100 percent recyclable even the caps. The fact that our containers are so easy to recycle, where facilities exists, is more important than ever now as there are more and more opportunities for these recycled containers to have a second life, not only as new bottles but also shoes, clothing, outdoor decking, furniture, playgrounds, and more.
"This new partnership with Keep America Beautiful will help IBWA expand our current efforts to encourage consumers to always recycle their bottled water containers with caps on, while at home or on the go, while bringing a new focus to reach and change the behavior of those who are currently less inclined to participate in recycling," Doss said.
"It’s our aim to teach Americans the importance of recycling right recycling clean, uncontaminated materials correctly and to encourage buying products made from recycled content," said Helen Lowman, president and CEO, Keep America Beautiful. "Partnerships with industry stakeholders such as the IBWA and the support of programs like America Recycles Day are critical to help raise awareness to improve recycling participation and access.
"We stand committed to helping Americans better understand recycling and its potential for economic, environmental and community benefits by working with all stakeholders manufacturers; the waste management industry; government entities; other nonprofit organizations; trade associations and beyond to make recycling more sustainable and a daily social norm for all people," Lowman said.