CANON INDIA continues its dedication towards building a sustainable community

CANON INDIA continues its dedication towards building a sustainable community

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One of the leading imaging companies in the country, Canon India through its flagship CSR endeavour- ‘Adopt a Village, adopts villages and undertakes the charge of their development in areas of 4Es – Education, Environment, Eye care and Empowerment. The organization marks a new milestone with the 4th anniversary of the adoption of Maharaja Katte Village at Kanakapura Taluk. Adopted in 2014, Canon India has focused on the development of over 1300 villagers, with a special focus on the all-inclusive development of children in the village school.

To commemorate the occasion, Mr. Kazutada Kobayashi, President & CEO of Canon India, along with 50 employees from the organisations Bangalore and Canon ISDC (India Systems Development Centre) offices visited the village. Encouraging holistic development among children and as extension to the ‘Learning Beyond Books initiative, sports and cultural activities were organized. With the Independence Day of the country approaching, children enthusiastically participated in activities around the subject of ‘Freedom. Sports activities like three leg race, lemon spoon race were also organized to encourage increased participation of children in extracurricular activities. All participants were felicitated by Mr. Kobayashi.

Speaking on the occasion, Mr. Kobayashi, said, "Through our constructive endeavours of ‘Canon India Involve, we are committed towards driving meaningful and welfare centric initiatives that impact lives and make communities future ready. Having understood the needs and requirements of the village, we have undertaken several development activities towards infrastructure and the holistic improvement of the children, over the course of last four years. For us the real impact of our initiatives is measured by the number of smiling faces, reduced school dropout ratio, improved attendance, increased count of girl child, among other integral factors. We aim to help them to aspire more, dream bigger and work harder towards achieving their dreams."

"On way forward, we further see immense scope of improvement and with our employees and partners committed towards the cause of community development, I am confident we will bring about increased change. With over two decades of strong presence in the country, we have further fortified our dedication of offering back to the community."

Adopt a Villages journey with Maharaja Katte Village

In the past 4 years, Maharaja Katte Village has witnessed noticeable developments through Canon Indias implementation of a wide range of activities, under its four core areas, including Education, Eye Care, Environment and Empowerment.

In terms of infrastructure, Canon India has made significant changes in the village, keeping in mind the ease and convenience for villagers. Along with constructing additional classrooms and maintaining separate toilets for boys and girls, a stage has also been raised in the school to provide a platform for children to exhibit their talent and gain confidence. With health of the villagers as a key concern for Canon, a water purifier has been installed, providing them access to clean and safe drinking water.

The initiative has further extended to add another very important vertical ‘Learning beyond books where the children of the villages adopted by Canon India would be introduced to more of practical experiences and out of book learnings. Children are made to visit the world outside their horizons and learn from real life examples, which would enable an extension in their holistic development.

Canon India has three more adopted villages presently under its flagship CSR initiative ‘Adopt a Village. These include Village Maheshwari in Haryana, Karanjoti Village in Mumbai and Sol Gohalia in Kolkata.

About the author

CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.