CSR IN DIFFERENT SECTORS

CSR IN DIFFERENT SECTORS

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Since the 11th Plan, it was buzzing loud. Corporate Social Responsibilities were being spelt out in various syllables all over the country. The 12th Plan is all set to spell out term and conditions in corporate functioning in entire country. CSRV New Service examines the current status being practiced in the country.

NTPC’s CSR on health

Country’s largest power generator National Thermal Power Corporation (NTPC) recently set up in NOIDA a township dispensary to detect cancer. The exercise took care of all aspects of cancerous development among women. There were gynecological check-ups, pap smear tests and screening for mammography done by senior gynecologists and cancer specialists. The camp benefited the society at large and witnessed enthusiastic response throughout the day.

The Maharatna company collaborated with Noida based Saheli Club and Max Hospital, Delhi.

According to insiders, the exercise was just not a flash in the pan, as the CSR department of NTPC is working on how best to spread similar diagnostic and therapeutic healthcare in all its plant sites and townships.

New look mining Bill

The proposed Mines and Minerals (Development and Regulation) Bill 2011, under scrutiny by an expert committee, seems to be setting up certain norms of CSR integrated into mining industry. The Bill will mostly affect steel, coal, power, and cement companies, besides the other mineral miners.

The Bill envisages that the mining companies would soon have to separate an amount from their profit for welfare of the locals affected by mining activities. The amount must be equivalent to what they pay to the concerned government as dividend plus 26% of their after tax profit.  Indirectly, the mooted plan also aims to address replenishment of the flora and fauna and restructuring the lost ecosystems destroyed by the mining, as much as practicable.

The Bill is expected to impact work culture of mining companies. The Coal India Limited (CIL), the largest PSU miner in the country, will now have to separate 26% of its profits for the welfare of the project-affected locals. This amount would be very large. Added up with other miners’ mandatory contribution, the corpus should inflate enough to give grassroots Indians a slew of far-reaching infrastructure development.

To give the decision a proper shape, the Odisha government in early June asked various industrial houses in the state to set up Industrial Training Centres (ITCs) as part of their corporate social responsibility. At a recent cabinet meeting, Odisha chief minister Naveen Patnaik promised to train at least two lakh youths every year during the 12th Plan period at these SDCs, which is being interpreted by sources to be a solid step to bring disgruntled youths into the mainstream of economic life.

According to officials of the state government, the plan envisages that 43 Industrial Training Institutes (ITIs) and polytechnic schools would be set up in five Maoist-hit districts on priority basis. Ten SDCs

ITIs as CSR byindustrialists in Odisha

The recent decision of the Odisha government to launch ten skills development centres (SDCs) in five districts comes handy with the Central rural development ministry’s Swarnjayanti Gram SwarojgarYojana (SGSY) which Indira Gandhi National Open University, as a nodal agency, is coordinating and monitoring.

To give the decision a proper shape, the Odisha government in early June asked various industrial houses in the state to set up Industrial Training Centres (ITCs) as part of their corporate social responsibility. At a recent cabinet meeting, Odisha chief minister Naveen Patnaik promised to train at least two lakh youths every year during the 12th Plan period at these SDCs, which is being interpreted by sources to be a solid step to bring disgruntled youths into the mainstream of economic life.

According to officials of the state government, the plan envisages that 43 Industrial Training Institutes (ITIs) and polytechnic schools would be set up in five Maoist-hit districts on priority basis. Ten SDCs would be set up to train youths from this fiscal itself. In five years of the 12th Plan, the ITIs should produce about ten lakh well-skilled youths to service the state’s increasing industrial progress. The five districts are Sambalpur, Rayagada, Malkangiri, Deogarh and Gajapati.

Though the decision comes as natural concurrence to the state’s annual plans on education and training, the support from IGNOU and the prospect of steady supplies of skilled youths have turned the project as a CSR for the industrialists in the state.  The youths would be imparted skills development training in construction, driving, security service, health service, hospitality, manufacturing, IT, retail, telecommunication and others, sources said.

IGNOU plays a catalyst role in the story. In 2009, its School of Vocational Education & Training (SOVET) was designated by the rural development ministry as one of the nodal agencies, coordinating and monitoring the SJGSY special projects. The main aim of the SGSY project is to include the rural poor in the process of growth and development, which is an essential component for poverty alleviation.

As a nodal agency, SOVET is mandated to collaborate with various programme implementing agencies, including the state governments, in which it plays a central role in overall implementation of the project.

Integrate CSR, IRDA way

Insurance Regulatory and Development Authority (IRDA) has kicked up a revolution of sorts, without a hullaballoo. It has drafted a modified health insurance policy on such terms and conditions — with regards to entry age, claim settlement period and specific reasons for denial of claim etc. — as would mean CSR integrated in health insurance industry’s growth. The draft has offered a slew of far-reaching support to the medically needy Indians.

According to sources, if the draft is accepted, the health insurance companies will have to

  • provide health insurance for up to 65 years, renewable for life if premium is paid regularly
  • insure life insurance products on a four-year term in each case
  • insure for the non-life products at least up to three years in each case,
  • reimburse at least 50% of costs of pre-insurance medical tests to the insured, if the policy is accepted subsequently
  • set up a separate channel to address claims and grievances of senior citizens
  • cover the insured in non-allopathic treatment at a government hospital or at a government-recognised institute,
  • redefine critical illness
  • inform within 30 days if decline a claim
  • never ask to shift to another plan.
  • introduce new product before withdrawing existing one
  • put information to customers in simple language in a one-page sheet, to avoid confusion about the scope of any product 

Suzlon wins Quality awards

CSR has a natural bedfellow in Quality. The world’s largest wind turbine manufacturers, Suzlon Group has been conferred recently the ‘Gold Award for Excellence and Business Prestige’ by the Business Initiative Directions (BID), an organization that promotes quality culture in 178 countries. The award was conferred at the 26th International Quality Summit Convention at Pune in May 2012.

What makes the Quality award a CSR recognition are Suzlon’s initiatives in Health, Safety and Quality production and service.

Earlier, American Society for Quality (ASQ), a global organization which educates and trains companies and technocrats on Quality in manufacturing, healthcare, services, education and governance, and are present in over 140 countries, shortlisted Suzlon Group as a finalist in the Quality Improvement Projects category at the World Conference on Quality and Improvement in May, 2012.

Speaking on the occasion, Suzlon chairman Tulsi Tanti said: “At Suzlon, we firmly believe that world-beating quality is a pre-requisite to achieving this. … this recognition underscores our commitment to progressive optimization, and our uncompromising focus on quality, reliability, health and safety.”

The Suzlon Group is present 28 nations. It produces wind energy about 20,000 mW, operates in 33 countries, and has a workforce over 13,000.

CSR is not charity, learn it:Sudripta Roy, PremVrat

The recent confrontation of the locals with hydro-electricity developers in Himachal Pradesh has got a shot in the arm, when at a symposium, on June 16 (Saturday) at Shimla, the state’s chief secretary Sudripta Roy talked about the clear distinction between CSR and Philanthropy.

Addressing a gathering of engineers, high officials of both governments of India and Himachal Pradesh, Roy said that charity has a short-term goal and effect, whereas corporate social responsibility goes deep into the system of corporate functioning with a view to involving people at sites in socially answerable manner to build up good business practices. Mere corporate greed for profit is what should be shunned, he advised.

The symposium was on ‘Corporate Social Responsibility (CSR) & Sustainable Development in Hyrdo Sector’, organised by SJVN Limited, a joint venture of government of India and the government of Himachal Pradesh. Roy stressed on the need to take local people into confidence before developing any project, albeit for economic growth.

The confrontation is a bothersome development in both Uttarakhand and Himachal Pradesh, as the environmentalists, conservationists and social workers were leading agitations against hydro projects in the two states for quite some time. The agitations have become an effective dampener to generate hydro-electricity in the country.

Renowned hydro expert and technocrat PremVrat, Founder-Director of IIT Roorkee and currently Founder- Director architect of Gurgaon’s state-of-the-art Institute of Technology and Management University (ITMU), dittoed Roy. He explained that providing funds for CSR activities would not solve problems of poverty-stricken locals in any development project site. What would be essentially required is to develop the quality of concern for community development as a sustainable model.

According to sources about 75% of the hydro-power opportunities continue to remain untapped in a country which needs pollution-free electricity for development. This is all because the power companies seldom gave thought to long-term sustained eco-friendly and socially viable approach to power development, taking the locals into confidence. Probably the ensuing Company Bill 2011 would be able to set the practices in correct perspectives.

Cooling System that may defuse simmering problems

NOIDA-based research wing of NTPC’s Energy Technology Research Alliance (NETRA) has constructed in Greater NOIDA a solar thermal Heating Ventilation & Air Conditioning System (HVAC) to ensure a low carbon, green house gas free AC solution.

Power Minister Sushil Kumar Shinde inaugurated the system in June-end with a promise to ensure more new technologies to steadily institute the culture of using green energy in the country. The HVAC has an optimum level of functional efficiency at 80%. It consumes less auxiliary power and occupies less area compared to the conventional AC system.

 

Successful companies not only excel in their core areas but also in the domains of R&D and human capital, and that is proven in the functioning of NTPC, said additional Secretary of power Ashok Lavasa.

CMD Roy Choudhury was upbeat in his response as he lauded the efforts of its research team and the alliance of experts with the team. Promising regular efforts towards conservation and protection of the environment he said that for NETRA, improving the availability, reliability and performance of the existing power stations and new power plants is not only a priority but also a challenge. Development of novel renewable energy sources shall remain the key area of research and technology development within NTPC work culture.

One silent concern, depleting reserves of fossil fuels for energy production, has been working as the catalyst for pursuit of green energy in the country for quite some time now. NETRA efforts are likely to pose a small answer to the quest.

NETRA provides high-end scientific services to NTPC stations and utilities to improve their availability, reliability and performance at solving generic and specific problems. Shinde was, no doubt, thrilled at possibilities. Addressing a motley gathering of experts and engineers, Shinde was rather eloquent about NTPC’s adoption of new technologies for promoting green energy.

Shinde also called for use of latest technology for efficiency improvement and appreciated NTPC’s efforts towards conservation and protection of the environment. A new drive for green technology in in the offing at research in the NTPC.

NTPC is India’s largest power utility, playing a major role in meeting the power needs of the country and contributing to its economic and social development. Its current installed capacity is 39174 mW comprising 16 coal-based stations, seven combines cycle gas and liquid fuel-based stations and seven JV stations (of which six are coal-based and one gas-based). HVAC is just the beginning of many similar cooling systems in its facilities. Many new research-based devices seems to be in the offing.

 

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CSR VISION
CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.