As part of its nationwide hygiene and sanitation campaign to drive behavioural change amongst devotees, RB in association with Jagran Pehel and Government of Bihar have launched an initiative at the Ganga Ghat in Patna on Chatt Puja. The initiative was launched by Honble Shri Nand Kishore Yadav, Senior Cabinet Minister, Bihar wherein facilities such as fixed Dettol hand wash booths, placement of BSI mobile toilets, construction of changing rooms, emergency medical support and information desk were installed to ensure a safe environment for devotees at Ganga Ghat. Eminent leaders such as Shri Pashupati Kumar Paras, Member of Lok Janshakti Party and Mr. Rana Randhir, Cooperation Minister along with other representatives from RB were also present during the event. RB along with its partners also announced their efforts towards making 100 villages in Bihar open defecation free with the help of Sanitation Change Leaders. The company is also working closely with government, community based organizations and frontline health workers to build their capacities for sustainable behavior change in the communities of these villages.
" At the festival of Chhath People worship god Sun for his kindness and seek forces of nature like sun and river to cleanse the body, mind and soul; we need to understand the larger meaning of festivals and religion and its idea to live in an environment where the mind, body and soul are clean. Dettol and Harpic Banega Swachh India Stands for Clean Water, Clean Air and Clean Land as a collective responsibility of each individual." Mr. Ravi Bhatnagar, Head, External Affairs & Partnerships, RB India.
The " Dettol Banega Swachh India " has set an example of a cohesive and value based response to the national agenda of Swachh Bharat Mission and has been well received by the Honble Prime Minister Narendra Modi and other Government representatives. The campaign has been recognized for its unique approach Changing Behaviour: Creating Sanitation Change Leaders being implemented at a grass root level. The campaign has undertaken various initiatives across a diverse spectrum spanning sustainable livelihood, hygiene and sanitation, health, education, and gender.
About Dettol Banega Swachh India Campaign
RB (formerly known as Reckitt Benckiser) has a vision of a world, where people live healthier and live better. Their Power Brands – Dettol and Harpic, have stood for hygiene and sanitation over the years and have been ranked amongst the most trusted brands in the country.
" Dettol Banega Swachh India " is a 5-year ambitious program to address the rising need of hygiene and sanitation in India. They have made a commitment to invest a sum of INR 100 cr. towards this initiative, which will aim to:
- Drive behaviour change towards hand hygiene, through numerous awareness initiatives such as the School Hand Wash Program and Young Mothers Program
- Improve sanitation facilities by working with NGO partners to identify areas across the country, to support the development and maintenance of cleaner toilets.