DLF Foundation “A foundation for better tomorrow”

DLF Foundation “A foundation for better tomorrow”

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DLF Foundation was established in 2008 as the philanthropic arm of DLF Limited, to provide structure and focus to the ongoing social responsibility initiatives of the company. Registered under the laws of India as a charitable organization, under the direct patronage of Mr. K.P. Singh, the Chairman of the DLF Group, the Foundation has been formed with an express mission of empowering communities and creating opportunities for the underprivileged in areas of Education, Training and Health. To ensure sustainable and inclusive growth, which are both environment friendly and socially uplifting. A number of rural Educations, Training, Health and Environment initiatives have been taken by the Foundation since its incorporation and it looks forward to creating new innovative precedents in areas of Rural Education, Health and Labour care.

Formed with the vision of “Building Lives”, DLF Foundation upholds the belief that it is necessary to complement and supplement the efforts of the state if we are to bring about a qualitative change in the lives of the people. It is to further this vision, that DLF Foundation have forged strategic partnerships for implementing social and environment projects. Steadfast in belief that organizations have both an economic and social purpose, foundation seek to promote community and environment projects under the proven partnership model and ensure that all stakeholders participate in the cause of helping the underprivileged. Each of its initiatives are based on principles of commitment, volunteerism and innovation. DLF believes that deployment of appropriate technologies and furthering partnerships help in making a lasting difference in the lives of the underserved.

Mission

Empower communities by providing multiple opportunities and platforms for the underprivileged.

Vision

To build India’s human and social capital by nurturing / ensuring healthy, educated, enterprising and sustainable communities.

Projects/Activities

DLF Foundation has 3 important programs:

  • SKILL DEVELOPMENT PROGRAM– DLF Foundation have established a series of Skill Training Centres with the aim of training 1 million youth over the next 10 years. The objective is to reach out beyond the conventional trades and provide instruction in a host of emerging avenues including Hospitality, Customer Relations and Sales, IT enabled services, Electronics and Construction. Market linkages have been established to ensure employment of all trainees. As a part of their strategy to train and empower the underprivileged with permanent skills, thus enabling them to earn their livelihood, they have established Employability Linked Vocational Training Centres under the banner of DLF LIFE (Learning Initiative for Employment). True to their spirit of innovation, they have ensured that these Centres reach out beyond the conventional trades and provide instruction in a host of emerging avenues including Hospitality, Customer Relations and Sales, IT enabled services and Construction. For most of the trainee undergoing training, getting employment is a matter of survival and corporate handholding in honing skills and providing job opportunities is viewed with great respect and value. The programme has been carried out in the states of Uttar Pradesh, Haryana, Andhra Pradesh, Tamil Nadu, Madhya Pradesh, Maharashtra, Gujarat and Delhi. A large number of youth have been provided employment across the 19 centre’s established till date. It is their endeavour to expand this effort to cover more areas and assist those unemployed in the underserved areas. A large number of new Skill Training Centres are in the process of being opened.

Recently Ravi Shashtri Inaugurated Kolkata’s first DLF NSHM Udaan Skill Training Centre. The overall objective of the training centre is to equip the students with vocational skills which enhance their employment opportunities. It is focussed on training the underprivileged youth of Kolkata who are not able to afford higher and fancy education because of financial issues. The courses offered at DLF NSHM Udaan are – Beauty & Hair Care, Retail, Hospitality – F&B Service Attendant, Construction – Helper Electrician and BFSI – Business correspondence. The immediate beneficiaries of this skill centre would be standard XII pass outs and graduates of small towns, semi-urban cities who will get training opportunities and be able to earn themselves a livelihood via a regular job.

  • Talent Nurturing Program– Under this program DLF Foundation provides Financial Support to the meritorious underprivileged to ensure quality education in private schools enrolled by DLF Foundation. Constant Monitoring and nurturing was given them by organizing bi-annual workshops/programs that would comprise of various activities such as review performance of the scholars, Career Guidance, counselling sessions by experts, recognitions of scholars who are high achievers, awarding best Mentors etc. Creating a Counselling cell at DLF Foundation by appointing one or two counsellors & other volunteer experts, who would interact with each scholar and engage in continuous problem solving and providing guidance. Integrate employee volunteering program (DLF INSPIRE Volunteers) by appointing senior employees of DLF, their family members and friends as “Guides”. DlF foundation provided expert Coaching support for weak students with the help of other experts and counselling cell.
  • Village Cluster Development– The Cluster Village Development Programme aims to make the quality of life of the rural population better by empowering the communities. The approach is to act as a catalyst and build community awareness about their entitlements while also providing services which were expressed as the needs by the communities themselves. The programme looks at holistic development of the population with inputs on health, education, infrastructure development, sanitation and environment.

DLF Foundation engages directly with the communities under its Cluster Development Programme (CDP). The program considers a cluster of villages as a unit of development.

The main highlights of the village cluster development are:

Rural Information CentreNGO WATCH (4)

Information is an important resource and is essential for the progress of an individual and of a community. Access to right kind of information or possession of correct and relevant information resolves various problems faced by individuals. As a catalyst, DLF Foundation has created Rural Information Centre (RIC) worth a vision to facilitate the communities to have access to their rights and entitlements and to provide a platform for inculcating rural leadership through involvement of youths, and thus helping to bridge the gap between the rural community and the government system.

To provide access to healthcare in the villages of the Cluster which were not getting adequately covered, DLF Foundation started the health interventions with a three-pronged strategy,

Viz.:

1.Focus on preventive health care

2.Providing clinical services to the population

3.Referral services

Preventive Health Care

To sustain the health initiatives, it is pertinent that the communities practice a healthy lifestyle. Hence, intensive awareness activities are conducted round the year depending on the seasonality of the diseases and also on general health management. Issues like malnutrition, vector-borne disease control, healthy lifestyle etc. Various activities like street plays, talk shows, community quiz, etc. are organized for awareness generation.

Primary Health Centres

DLF started the DLF Primary Health Centre project in partnership with Institute for Global Development under which number of health centres have been established in Delhi, Haryana and Punjab covering more than 1.5 lac populations. These Centres are managed by specialist doctors, lab assistants, nursed and pharmacists. Medicines are also provided through the clinics. For secondary and tertiary care, linkages have been established with some of the best hospitals in the area.

A Smart “laboratory and suitcase” model has been introduced at the health Centres which can conduct more than 24 diagnostic tests like Glucose, Haemoglobin, Lipid profile, Kidney functioning, liver test, Electrolytes and ECG.

Vision Restoration

DLF Eye camps are organized by Arunodaya Deseret Eye Hospital. A well-equipped eye care van visits various villages and conducts screening camps. After screening, the patients needing further treatment are provided in-hospital treatment.

Drinking water for all

To ensure access to potable drinking water, water treatment plants are being installed in villages. The initiative comprised active involvement of these communities, day to day operations of the water ATMs, door-to-door delivery facility etc. Sensitization activities are also organized to make the communities aware about wastage of water during the use of personal water purification systems.

Capacity Building of Health Functionaries

To ensure sustained impacts, DLF Foundation engages with the existing health functionaries by building their capacities through various programmes. These functionaries are associated with our programmes by not only providing support to the clinics but also generating awareness on various health issues.

DLF’s Educational Initiatives

1.Creche-cum-Education Centers for Toddlers

2.Rural Learning Excellence Programme

3.Rural Library

4.Swapna Sarthak Schools

5.Coaching classes for Secondary School

6.Model School Program

NGO WATCH (1)Recent Activities

The recent successful initiative of Village cluster development is “Kachre se Kamai”. It was identified that the waste management and sanitation was a big problem in the area of Hassanpur Fatehpur, Kankrola and Dabaripur village, Gurgaon. To address the issues of sanitation faced by the different villages of Gurgaon, DLF foundation has implemented a waste management programme named ‘KACHRA SE KAMAI’ (Income from Waste) in the Villages. Besides the betterment of sanitation, it is linked to income generation of the particular areas. DLF Foundation started this intervention programme in the year 2014 with an idea to create a sustainable solid waste management model.  The program considers a cluster of villages as a unit of development. Depending on size of the population and geographical spread, a cluster comprises of 3-5 villages for integrated intervention.

The programme comprises of intensive mobilization and sensitization activity to make people aware about the issue. The message being given out by the project is – Garbage can also be put to use if disposed properly. Garbage collection carts bring the waste to the waste management center and it is segregated thereafter. Biodegradable waste is collected daily and is disposed of either by feeding it off to cattle’s or by composting. The compost collected is given to the villagers by the Panchayat at subsidized rates for various usages. The money raised would then get deposited in the Panchayat fund, to be used for development of the area. Households are also be given a modest sanitation fee by the village Panchayat to give them a sense of ownership and oblige them to participate in the project.

The Main aim of this programme is to create infrastructure facilities for collection, segregation and disposal of solid waste. Secondly, to inculcate behavioral change of the community towards solid waste management. Besides that, their aim is to facilitate employment generation among youths and inculcate the community ownership under the village panchayat. The project was implemented in phases to ensure sustainability and developing a self-sufficient model. A participatory working approach is used to carry out the project which effectively contributes to the longevity of project and leads to waste reduction in the area.  .  

The benefits achieved by this intervention were, the employment generation for the youth, ascetic beautification of the village, better living conditions. Moreover, the initiative constantly promotes hygiene and sanitation practices among villagers. This project also helps in changing the behavior of the society as well as making the people aware about the economic importance of the waste and how they can earn from the waste produced in their households.DLF foundation managed this model for five odd months and then in later 2014, the ownership was given to the Village Panchayats. The model was also appreciated by Haryana government officials.

Swachh City Campaign

Mission Clean India cannot be accomplished by governments alone. Business and industry have a key role to play. In this context, DLF will strive to assume a leadership role in the corporate realm; act as a catalyst in ensuring actual implementation and delivery; create a model for others to emulate; augment government’s efforts; and create a healthy and empowered state. The objective of the Clean City Campaign launched by DLF Foundation is to create a clean Haryana by 2019. DLF Foundation will provide sustainable waste management service solutions to address the illegal dumping challenge, create a brigade of sanitation workers, construct public toilets, and have water-sewage systems that cover the entire population in DLF City. In addition to an effective infrastructure, realising a clean city vision requires community involvement and law abiding citizens with a deep love for their city and its wellbeing. So DLF Foundation will adopt a proactive approach to the challenge, which will include educating the citizens of DLF City and school children on the importance of keeping their communities clean. An important component of the campaign will be to educate communities on the impact of littering and illegal dumping. It will also address the negative impact these unlawful practices have on the environment. The benefits of a clean city include healthy citizens and a productive economy, flourishing business hubs – and ultimately a city that is highly attractive to investors and tourists. That’s the vision that DLF Foundation has for DLF City. The DLF Foundation’s existing programmes such as the Village Cluster Programme which has components of cleanliness, sanitation and waste management will support the Clean City Campaign even further.

Steps to strengthen cyber security and safety for children

DLF Foundation in association with Jaago teens organised an interactive workshop for the awareness of safe and responsible use of the internet.  As an initiative for the children’s to make them aware about the different kinds of Cyber-crimes, cyberbullying, privacy of personal information, plagiarism and other sensitive issues related to internet. On the occasion of forthcoming Children’s day, DLF Foundation organised this workshop in association with “JaagoTeens” a registered society for children to make them understand the safe and responsible use of the internet.

The usage of internet is increasing day by day. According to the report by Gurgaon  police, the cyber cell of Gurgaon police has received a total 759 complaints this year, wherein 248 were related to net banking fraud while Facebook-related complaints was in second place with 72 cases. There were seven complaints for sexual harassment and pornography. Other complaints were about email hacking defamatory and offensive email, phishing and anonymous mails, Twitter-related complaints, website hacking, fake websites, lottery fraud, cheating through internet and through mobile phones.

DLF Foundation performed workshops in schools. They reach out to school children, through their highly interactive workshops, and spoke to them on various issues like cyberbullying, privacy of personal information, strong passwords, IT Act, plagiarism, etc. In order to understand the impact created by their workshops, students of few schools were asked some questions ‘before’ and ‘after’ a workshop. Based on their response to these questions. It clearly indicated that there is a complete lack of awareness amongst children and that the workshop had a positive impact on them and they were happy to learn about the issue of internet safety. Besides this can also be a good point to discuss the issue of copyright and plagiarism. During a survey by the Jaago teens 47 % think that it is very easy to delete information, once posted, on the internet. Only 6% of the students think that this is impossible to do. So they are comfortable with the thought that even if they post something today.

100 out of 110 or close to 90% said they wish to receive safety updates from JaagoTeens. This indicates that students understand the need for safe internet usage and the importance of knowing more on the subject.

About the author

CSR VISION
CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.