ELECTRONICS SECTOR SKILLS COUNCIL OF INDIA

ELECTRONICS SECTOR SKILLS COUNCIL OF INDIA

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ELECTRONICS SECTOR SKILLS COUNCIL OF INDIA

Prominent leader in the domain of skills council of India

Skilling Indian youth, the dream of Honourable Prime Minister Modi is in its path of fruition through a huge national infrastructure headed by the Ministry for Skill Development & Entrepreneurship (MSDE) and led by Sector Skill Councils on the ground. Among the sector skill councils, Electronic Sector Skill Council of India (ESSCI) is a prominent one, as the electronics industry has huge growth potentials in India markets as well as export markets. Electronics touches almost every aspect of our lives today; therefore the skill requirement is obvious.

The desired skill requirement in the electronic sector can be effectively met only when skill council is empowered with capacities & resources, as capacity requires resources therefore resources is the key. For contributing to the GDP of the country and growth of the service sector including ICT, all out efforts need to be made by all stakeholders including corporate India to ensure actualization of whole potential of electronic skill sector.

N.K. Mohapatra, CEO of ESSCI is a successful stint in ESSCI and is determined to take ESSCI to its full potential with a strong determination.

ESSCI is a not-for-profit organization registered under the Indian Companies Act, 1956. It aims to be the key catalyst in addressing the twin challenges of employability and employment in the larger electronics space. The Electronics Sector Skills Council of India (ESSCI) is promoted by six Industry associations (CEAMA, ELCINA, IESA, IPCA, MAIT & ELCOMA) with financial support by National Skill Development Corporation (NSDC).

ESSCI’s holistic approach has key elements like

  1. Campus Engagement Program
  2. TOT & TOA for new & upcoming technical domains
  3. Industry Connect & Demand Aggregation
  4. Empaneling industry experts as SMEs
  5. Apprenticeship

ESSCI recently partnered with IESA in an ambitious initiative to encourage entrepreneurship and innovation in ESDM, which aims to reach over 1 lakh relevant engineering students across 500 engineering colleges spanning India in 5 years, resulting in Startups that make India leap beyond in the ESDM arena and creates job opportunities in India & Global Market.

To enable Indian talent gain international employment particularly in UK & Middle East Countries, and other global destinations, ESSCI has aligned with UKERI International and also developed 5 transnational QP. ESSCI constantly engages international sector skills councils to be updated of the best practices and knowledge, worldwide.

ESSCI has facilitated proactive participation in all government flagship programs. It has successfully identified an opportunity in best practices training for Non-PMKVY/Paid programs. Like the best practices training for AC technicians on Ozone Depletion for Ministry of Environment, Forest & Climate Control. ESSCI is headquartered in New Delhi, India and has a branch presence in Bangalore, Pune, Guwahati, Kolkata, and Chandigarh with a plan to spread out across India aggressively. It has partnered the world’s best like IEEE, IPC, SCTE, IIIT, ARM, Infineon, Microchip, etc. as knowledge partners.

SERVICES OF ESSCI

The ESSCI currently has 160 job roles across the identified nice Sub sectors in the electronics sector in the country. It has the mandate to create a structured mechanism for delivery of skill based training in the country as per the National Skill Qualification Framework.

The broad mandate of ESSCI is:

  1. Setting up Labor Market Information System (LMIS) to assist planning and delivery of training. The LMIS support the whole mechanism in aligning the skilled resources to the industry demand on a live basis. The system seeks to have a digital platform wherein the skilled resources are able to automatically align to respective industry demand and vice versa.
  2. Develop a sector skill development plan for the Electronics Industry based on the National Policy on Electronics. The NPE 2012 objective is to promote the manufacturing of electronics in the country and ensure the achievements of other objectives. There is an urgent need to align the skilled resources to the objective of the policy to create 28 million jobs in the sector and this will require a huge effort to ensure the provision of qualified, skilled and related resources.
  3. Development of National Occupational Standards (NOS): The ESSCI seeks to develop the Qualification Packs- QPs as per the NSQF and benchmark it to the national occupation standards- NOS. The NOS are customized & implemented towards Indian Standards & Requirements and adopted by the Electronics Industry.
  4. The structured mechanism also includes the training delivery and ESSCI has a huge network of affiliated training partners and their corresponding training centers. Currently ESSCI has over 1315 training partners having over 4013 training Centers across the country. The whole country is covered and ESSCI currently has presence in each of the 600 districts in the country.
  5. The ESSCI seeks to ensure that the quality of the training is maintained and has a system of certifying the Trainers and Assessors for proper compliance to the standards. Currently ESSCI has 2103 certified trainers and 1451 certified Assessors.
  6. ESSCI also seeks to connect with the industry in an effective manner to ensure that the trained resources are aligned to the demand of the industry in terms of skills required and the job roles in demand. There are frequent Industry engagements programmes with the companies and regular industry sessions, NOS committee meetings and Industry advisory meetings.

BUSINESS MODEL OF ESSCI AND ITS UNIQUE FEATURES

It seeks to impart skill based training on the 160 Qualification packs it has developed for equi-number of job roles in the country. Typically the ESSCI seeks to leverage its position and work through partnership model to achieve its objectives and partners with multiple stakeholders in catalyzing and evolving the skilling ecosystem. Broadly the following are the partners it works closely in the value chain:

  • Private Sector The delivery of training is done through an eco-system of Training partners who are affiliated through a systematic and robust affiliation process and similarly the Assessment partners affiliated with the ESSCI undertake the assessment on its behalf, leading to certification of the qualified candidates. Other areas of partnerships include awareness building, capacity creation, corporate alignment, employment generation, Corporate Social Responsibility, World Skills competitions and participation in Special Initiatives on skill development in the country. The training partners and their respective training centers spread across the country support the delivery of skill based traning in the job roles developed by the ESSCI.
  • International Engagement The ESSCI seeks to align its NOS based Qualification packs to the global standards and create transnational standard based Qualification Packs, to generate overseas jobs opportunities for its trained workforce. ESSCI is closely working with the United Kingdom based UKERI to align or QP’s to the British standards and eventually position them to Global NOS’s of countries that adopt the British standards and follow similar codes. There are engagements with similar organizations of other countries to ensure the skill training is aligned to global best practices and they are working with similar organizations in Kenya, Japan, Singapore and some middle east countries.
  • Central Ministries The ESSCI seeks to align its activities to the major flagship programmes which require skilled workforce in electronics and works directly in active partnership with the Department of IT and Electronics to create capacity n Electronics workforce in the country. It directly supports Make in India, Smart City, Digital India and Skill India programmes of the Government of India through active partnership. ESSCI seeks to be the provider of choice for trained manpower in electronics manufacturing, installation and repair services. They are also running skill development programmes supported and funded by several ministries and government bodies under the ministries. Some of them are —
    1. Pradhan Mantri Kaushal Vikas Yojna- PMKVY 2.0 Skill Development Program under Ministry of Skill Development & Entrepreneurship
    2. National Urban Livelihood Mission Skill Development Program under Ministry of Urban Development
    3. PMKVY- TI (Technical Institution) Skill Development Program under AICTE, Ministry of Human Resource Development
    4. NBCFDC, NSKFDC Skill Development Program under Ministry of Social Justice and Empowerment
    5. State Skill Development Mission programs run by designated state skill development missions
  • State Governments ESSCI actively engages with the state governments in Development of programs and schemes, alignment to NSQF, operationalization of skill development program, capacity building efforts among others. It also works with the designated State Implementing Agencies to seamlessly implement the Deity sponsored ESDM Skill Development Scheme in the states to create a skilled workforce in the electronics sector to meet the demand going forward. Each state government has been mandated to designate the nodal skill development agency in the state as the State Skill Development Mission and ESSCI are actively working with these missions to implement skill based training in each state.
  • University/School systems Vocationalization of education through specific training programs, evolution of credit framework, entrepreneur development, etc. is part of the mechanism ESSCI is seeking to build. The government has envisioned the National Skill Qualification Framework, a competence based framework to be made compulsory in the school and college systems, ESSCI is working to make the vision a reality by actively working directly with bodies like the UGC, AICTE, Central Universities, deemed Universities and technical colleges, apart from the ITI’s and Poly techniques to ensure NSQF is positioned favorably and flawlessly. They are also seeking to position the ESSCI certification courses to the academic institutions with active support from the Knowledge partners like ARM, Infinion, IEEE and other global bodies to support in push to the engineering colleges to have global standard skill development.
  • Non-profit organizations Capacity building of marginalized and special groups, development of livelihood, self-employment and entrepreneurship programs are some of the engagements the ESSCI has with the NGOs and other self-help groups. ESSCI is seeking to align with organizations like labor net, TISS, Don Bosco and other large NGOS for partnering for skill development for the marginalized groups and rural communities.
  • Innovation ESSCI seeks to leverage its discerning position of being an electronics skilling body and ensure continuous up gradation and improvement in its functioning. Innovation is a hall mark and ESSCI seek to build new QP’s in emerging job roles, use technical aids in imparting, monitoring and certifying training, support to early-stage social entrepreneurs working on innovative business models to address gaps in the skilling ecosystem, including programs for persons with disability.

VISION

Electronics Sector Skills Council of India envisions to develop and ensure enabling a world class electronics manufacturing industry with an ecosystem for skill development and enhancing employability of the large number of Indian human resource.

MISSION

To establish a structured mechanism wherein ESSCI will facilitate & collaborate with NSDC in strengthening the existing vocational education system for skills development in electronics sector & upgrade vocational training system for the industry to achieve global standards in manpower productivity.

VALUE

Setting up Labor Market Information System (LMIS) to assist planning and delivery of training. Develop a sector skill development plan for the Electronics Industry based on the National Policy on Electronics.

EMPLOYEE ENGAGEMENT

The council has permanent staff of about 20 people working with it and has 7 Regional Managers supporting the council in the state level engagements. The council also has a repository of over 175 subject matter experts to support its intellectual property and in delivery of training programmes across the country through its affiliated training partners.

ESSCI has been having a dream run since its inception in 2012. After developing the structured mechanism over the first two years ESSCI embarked upon the delivery of training since 2014 onwards. ESSCI has so far achieved training of over 700000 candidates in the developed job roles and under the several government skill development programmes.

ETHICAL ASPECTS OF THE BUSINESS PROCESS

ESSCI subscribes to complete business ethics when it comes to conducting its daily business. All the business policies and practices regarding issues such as corporate governance, discrimination, corporate social responsibility and fiduciary responsibilities are taken care of and adhere to stringent norms and practices. As a key component to workplace ethics and behaviour is integrity, or being honest and doing the right thing at all times, ESSCI subscribes to the highest standards of integrity with zero tolerance to any activity to the contrary.

ESSCI has a sensitive management with regards to the ethical and moral practices within an organization. The organization inculcates high ethical values and seeks to develop ethical executives who demonstrate respect for the human dignity, autonomy, privacy, rights, and interests of all those who have a stake in their decisions.

ESSENTIAL FEATURES OF CSR STRATEGY

Corporate Social Responsibility is one area where ESSCI is very keen to participate and contribute to building a well skilled and empowered society. The ESSCI has a clear strategy in mind with regards to the CSR activities of the corporate sector. It has devised a module which fits into the CSR framework and is keen to work with partners who may fund the initiative under their CSR activities. With a large scope and large companies coming under the statutory of CSR policy, especially the PSU companies are being approached and explained about the activities and livelihoods which may be created through the ESSCI.

The ESSCI has a clear strategy for the CSR programmes and can be spelt as:

  1. Understand the philosophy of the corporate entity and accordingly propose and execute the CSR programme.
  2. Devise a suitable plan as per the CSR policy and activities of the Corporate in line to the ESSCI offering.
  3. Integrate the CSR activity for Skill Development of the Organization to ESSCI job roles.
  4. Ensure monitoring and proper deployment of funds to the training execution.
  5. Outcome measurement to demonstrate proper use of the fund and fulfil the purpose.

The following process is followed in executing the strategy to achieve the desired results.

  • Building a smooth and robust replicable model for CSR activity.
  • Identifying the suitable partner keen Skills Development programme under their CSR activity.
  • Engagement at the suitable level and positioning the CSR plan
  • MoU for execution of the CSR programme
  • Execution and Monitoring of the training leading to certification
  • Rehabilitation / support for employability.
  • Outcome measurement and success evaluation.

CSR AND ESSCI

ESSCI is actively engaged in the execution of the CSR projects for skill development in the electronics sector. The notable entities with whom the programme are under execution / planning stage are:

  1. Whirlpool India
  2. Voltas
  3. HDFC Bank
  4. NTPC
  5. ONGC

Today the ESSCI can assist any organization to devise and manage skill development activities. ESSCI can support and execute the projects across the country with its training partners network spread across the country. The activities can be taken on a collaborative effort through a mutual or tripartite agreement with contributions to the National Skill Development Fund, a Government of India fund under the Ministry of Skill Development & Entrepreneurship.

ESSCI actively participates in CSR discussions, seminars and advocacy meetings for skill development through their eco-system, Industry connect and outreach events, industry forums, one-on-one consultations and other ways. The team at ESSCI under the able leadership of Mr. N K Mohapatra guides to approach companies for CSR initiatives. Currently they are actively engaged to propose CSR programmes to ONGC, BPCL, Mercon and Coal India in Jharkhand state.

A noteworthy CSR initiative under progress as a result of collaboration of the white good major Whirlpool India Private Limited and Electronics Sector Council of India makes solid and effective model to be studied and replicated due to its success story.

The above initiative seeks to impart skill based training to about 2000 candidates in one year. This is under funding from the Whirlpool India under their CSR initiatives and ESSCI is providing the necessary Qualification Packs, Assessment of the candidates and the training eco-system through the Training Partners, mainly FunFirst.

Another appropriate initiative of the government which can be undertaken under the CSR partnership with the corporate is the creation of the Corporate Skill Excellence Centre (CSEC), which is a special industry initiative of the Ministry of Skill Development & Entrepreneurship with the following objectives:

  1. The Ministry of Skill Development & Entrepreneurship, the nodal ministry for all Skill India efforts, has embarked on a special industry initiative to attract leading corporates to setup co-branded Corporate Skill Excellence Centres in PPP mode.
  2. To directly involve the industry in creating high quality iconic and visible centres co-branded as part of the Skill India initiative to substantially increase youth aspirations, and,
  3. To cater to the captive skilling demands of the corporate, enhance productivity of supply chain partners and meet aspirations of youth and women in the surrounding areas in a sustainable manner.

The above can be set up and ESSCI can be an instrument to enable the above for skill development or Training in the electronics job roles. ESSCI has moved several proposals to corporates who are having their own Training Centers; to co-brand them and upgrade their infrastructure capable of delivering the ESSCI approved courses and certification. This given leverage to the corporate to contribute socially and participate in the Skill India Programme of the country. This also leads to creation of trained manpower and providing jobs to the trained workforce.

The CSR programme has been a success for ESSCI and the first initiative tried as a model has been hugely successful. The same is now being replicated with other entities and ESSCI is closely working with NTPC, Philips India and others.

The demonstrated outcome is the key to the ESSCI supported CSR programme for the corporate. ESSCI believes the outcome must justify the investments and must create a social environment where the skilled workforce are gainfully employed or supported in starting their business.
The basic premise of the skill development mission is to provide job-ready human resource to industry Skill development is key to productivity, growth and reaping the demographic dividend in a country where over 60% of the people are under 35 years old.

The Skill Development Mission of the government of India requires a huge support from all sections of the society. A large sum of financial resource is also required for skilling such a huge workforce as decided by the government.

CSR is an important segment and can result in a huge exercise to create the trained workforce not only for the country Industry requirement but also to fill the workforce gap in developing countries.

SKILL DEVELOPMENT SCHEME CSR OF ONGC, CBM ASSETS, BOKARO

  1. The name of Skill Development Scheme will be Swalamban It will be flagship outcome-based Skill Training Scheme under CSR of ONGC CBM Asset Bokaro.
  2. This Skill Training & Certification Scheme aims to enable and mobilize youth living around ONGC CBM Project area to take up skill training and become employable and earn their livelihood.
  3. This Scheme shall be aligned to the Common Norms approved by the Common Norm Committee and notified by MSDE, Govt. of India.
  4. Skill Training would be imparted selected job roles of ESSCI as per National Skill Qualification Framework (NSQF).
  5. During pilot phase of this scheme Free Skill Training & Certification would be given to 180 beneficiaries.
  6. The scheme shall be implemented & monitored by ESSCI.
  7. The skill training on job roles will be conducted by affiliated Training Partner of ESSCI named ISIT Bokaro Training centre near to Project Location of ONGC CBM Asset at Prabatpur and Gomia in Bokaro district.
  8. After skill training the final assessment will be done by Assessment Agency of ESSCI at Training centre itself.
  9. The Skill certificate and skill card will be issued to successful candidate by ESSCI with ONGC CSR branding.
  10. The Placement opportunities will be given to successful candidate by organizing Rozgar Mela/personal efforts/Industry tie-up/Demand Request.

The project was executed successfully and since the project included alignment for placement of skilled resources, the same was also aligned.

CASE STUDY WITH THE ONGC BEING EXECUTED IN JHARKHAND

The ESSCI collaborated with the ONGC, Bokaro, Jharkhand to provide Free Skill Development Training on following job roles to 90 youth residing to ONGC Project at Gomia. Training centre had been setup at RFIT, front of middle school, Hosir, Gomia, Bokaro district

  1. Installation Technician Computing & peripherals 40 seats
    300 hrs Training | Eligibility: 10th Passed
  2. Installation Technician- DTH Set Top Box 50 seats
    200 hrs Training | Eligibility : 8th Passed

The Training centre had stand alone building with space of 2500 sq feet area consisting of front office, ITCP Lab, Class room having capacity to seat 25 students and hybrid Class + Lab for DTH Job role.

To provide skill training on ITCP and DTH, the training centre had required training tools & equipments. The training being given by qualified Trainer having hand on industrial experiences. Training materials were provided to enroll trainee. The training materials had been designed by ESSCI, New Delhi as per NSQF guidelines.

PRE PLACEMENT WORKSHOP

Being the placement linkage program, the pre placement workshop was organized to fine hone presentation skill of students. Students were also taught soft skill, facing an interview in addition to it standard answer of question asked during interviews. They prepared their Resume/Bio data to apply for different position. At the end, students were asked to fill the choice of city for their placement like Bokaro, Ranchi, Dhanbad.

PLACEMENT DRIVE

For the placement of candidates, first placement drive was organized in different cities of Jharkhand.

S. No. Placement Drive at Date No of Participation Selected
1 Ranchi: Jetking, 401, Mahalaxmi Complex, Line Tank road, Bargain Bazar, Ranchi 5th Jan 2018 33 13
2. Bokaro: ISIT, HB1, City Centre, Sector 4 6th Jan 2018 36 15
3. Dhanbad: CMC, Shanti bhavan, Bank More 8th Jan 2018 22 6

Major recruiters were local SOHO companies in addition to Tata Sky, Airtel DTH and Airtel BPO.

The remaining students will be provided employment in subsequent placement drives.

CSR TEAM ORGANISATION

The current CSR team consists of the main person being the CEO for the ESSCI and Saleem Ahmed supporting the effort on proposal and monitoring. The training and execution is done through the training partner eco-system.

OUTCOME AND IMPACT OF CSR ACTIVITIES OF ESSCI

The CSR projects undertaken by ESSCI lead to the youth being mobilised from the local communities and skilled in certain QP in demand and local industry is aligned to provide employment to skilled resources.

The impact is socio-economic with the youth getting employment and able to earn a livelihood.

WAY AHEAD

As a way forward, ESSCI needs to tap into the CSR sector and identify all the companies which come under the ambit of the statutory CSR law. These companies are being actively pursued to design a CSR programme to support the manpower skill gabs in the country specially to give a push to the government flagship programs like:

  1. Digital India Programme: This is a campaign launched by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology. This programme will connect the 6,00,000 villages in the country and will result in India becoming a truly digital and connected society. This is purely based on the new age economy and new skills are required to be developed. ESSCI has a mandate to support the programme and ensure creation of trained and skilled manpower to make this programme a success.
  2. Make in India is an initiative launched by the Government of India to encourage multi-national, as well as national companies to manufacture their products in India. It was launched by Prime Minister Narendra Modi on 25 September 2014. India hoped to emerge, after initiation of the programme in 2015 as the top destination globally for foreign direct investment, surpassing the United States of America as well as the People’s Republic of China. In 2015, India received US$63 billion in FDI. The government has aligned its Policy for electronics to this ambitious programme and under this ESSCI is focused on the 28 million job creation the government has envisaged. ESSCI is fully geared to meet this challenges and with its CSR programme is rightly focused and working in this direction.
  3. Startup India campaign is based on an action plan aimed at promoting bank financing for start-up ventures to boost entrepreneurship and encourage start ups with jobs creation. The campaign was first announced by Prime Minister Narendra Modi in his 15 August, 2015 address from the Red Fort. It is focused on to restrict role of States in policy domain and to get rid of license raj and hindrances like in land permissions, foreign investment proposal, environmental clearances. The ESSCI is well poised to support this important initiative through skilling a large workforce in collaboration with the CSR organizations and helping them to start up their own ventures. Some typical ESSCI QP’s are specifically based on entrepreneurial capabilities and may support the trained candidate to start their own business and employ more people, thus creating a harmonious society.

As a leading skill council contributing to ICT industry already having made a mark can march ahead to actualize its full potential if supported by corporate India and is expected to develop mutually beneficial collaborative relationships.

Interview of N. K. Mohapatra – CEO, Electronics Sector Skills Council of India

About the author

CSR VISION
CSR VISION is India’s ( probably world’s ) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.