Passionate leadership committed to make an impact
Skilling Indian youth, the dream of Prime Minister Modi is in its path of fruition through a huge national infrastructure headed by the Ministry for Skill Development & Entrepreneurship (MSDE) and led by Sector Skill Councils on the ground. Among the sector skill councils, Electronics Sector Skills Council of India. (ESSCI) is a prominent one, as the electronics industry has huge growth potentials in India markets as well as export markets. Electronics touches almost every aspect of our lives today; therefore the skill requirement is obvious.
Appropriately so, the Policy for Electronics 2011 envisages an ambitious growth of the electronics industry to 400 billion USD from the current 68 Billion USD and expects to attract 100 Billion USD in investments, achieve net zero import, create a market of 50 Billion USD for higher-end electronics and design and to create 28 million jobs for the manufacturing and electronics services sector in the country.
This target obviously demands a robust skill sector to support the planned growth targets of the industry. Though, Electronics Sector Skills Council has gained a strong foothold in the industry it has to go miles to achieve its goal.
At this juncture, there is a win-win opportunity for both ESSCI and the CSR eligible corporate both in public and private sector, where CSR eligible companies get a credible and competent CSR implementing partner and ESSCI get funding support that it needs to achieve its ambitious targets.
Only, those relationships with win-win arrangement sustain where both parties benefit from the relationship. That seems possible here.
N.K Mohapatra, CEO of ESSCI, with a successful career in the electronic industry who is committed to make an impact is determined to lead ESSCI to his potential.
The Prime Minister, Shri Narendra Modi has been highly passionate about his vision of skilling India with a target of skilling 500 Million youth by 2022. For the first time since India’s independence, a Ministry for Skill Development & Entrepreneurship (MSDE) has been formed to focus on enhancing employability of the youth through skill development.
Skill India is an initiative of the Government of India which has been launched to empower the youth of the country with skill sets which make them more employable and more productive in their work environment. The National Skill Mission is chaired by the Hon’ble Prime Minister, himself. India is a country today with 65% of its youth in the working age group. If ever there is a way to reap this demographic advantage, it has to be through skill development of the youth so that they add not only to their personal growth, but to the country’s economic growth as well.
Skill India offers courses across 40 sectors, supported by skill councils for each sector, which are aligned to the standards recognized by both, the industry and the government under the National Skill Qualification Framework. The courses help a person focus on practical delivery of work and help him enhance his technical expertise so that he is ready for day one of his job and companies don’t have to invest into training him for his job profile. The Skill Mission launched by the Prime Minister, has gathered tremendous momentum. Electronics Sector Skills Council of India (ESSCI) is one of the sector councils out of the forty sector councils under the Ministry of Skill Development & Entrepreneurship, Govt. of India.
The Electronics Sector Skills Council of India (ESSCI) is a Not for Profit Organization, registered under the Indian Companies Act, 1956.The Council has been promoted by six Associations i.e. CEAMA, ELCINA, IESA (formerly ISA) , IPCA, MAIT & ELCOMA, with financial support from National Skill Development Corporation (NSDC). It seeks to impart skill based training on the 145 Qualification packs it has developed for equi-number of job roles in the country. Typically the ESSCI seeks to leverage its position and work through partnership model to achieve its objectives and partners with multiple stakeholders in catalyzing and evolving the skilling ecosystem. Broadly the following are the partners it works closely in the value chain:
• Private Sector– The delivery of training is done through an eco-system of Training partners who are affiliated through a systematic and robust affiliation process and similarly the Assessment partners affiliated with the ESSCI undertake the assessment on its behalf, leading to certification of the qualified candidates. Other areas of partnerships include awareness building, capacity creation, corporate alignment, employment generation, Corporate Social Responsibility, World Skills competitions and participation in Special Initiatives on skill development in the country.
• International Engagement– The ESSCI seeks to align its NOS (National Occupational Standards) based Qualification packs to the global standards and create transnational standard based Qualification Packs, to generate overseas jobs opportunities for its trained workforce. ESSCI is closely working with the United Kingdom based UKERI to align or QP’s to the British standards and eventually position them to Global NOS’s of countries that adopt the British standards and follow similar codes.
• Central Ministries– The ESSCI seeks to align its activities to the major flagship programmes which require skilled workforce in electronics and works directly in active partnership with the Department of IT and Electronics to create capacity and Electronics workforce in the country. It directly supports Make in India, Smart City, Digital India and Skill India programmes of the Government of India through active partnership. ESSCI seeks to be the provider of choice for trained manpower in electronics manufacturing, Installation and repair services.
• State Governments– ESSCI actively engages with the state governments in Development of programs and schemes, alignment to NSQF, operationalization of skill development program, capacity building efforts among others. It also works with the designated State Implementing Agencies to seamlessly implement the DeitY sponsored ESDM (Electronic System Design and Manufacturing) Skill Development Scheme in the states to create a skilled workforce in the electronics sector to meet the demand going forward.
• University / School systems– Vocationalization of education through specific training programs, evolution of credit framework, entrepreneur development, etc. is part of the mechanism ESSCI is seeking to build. The government has envisioned the National Skill Qualification Framework, a competence based framework to be made compulsory in the school and college systems, ESSCI is working to make the vision a reality by actively working directly with bodies like the UGC, AICTE, Central Universities, deemed Universities and technical colleges, apart from the ITI’s and Poly techniques to ensure NSQF is positioned favorably and flawlessly.
• Non-profit organizations– Capacity building of marginalized and special groups, development of livelihood, self-employment and entrepreneurship programs and some of the engagements the ESSCI has with the NGOs and other self-help groups.
• Innovation– ESSCI seeks to leverage its discerning position of being a electronics skilling body and ensure continuous up gradation and improvement in its functioning. Innovation is a hall mark and we seek to build new QP’s in emerging job roles, use technical aids in imparting, monitoring and certifying training, support to early-stage social entrepreneurs working on innovative business models to address gaps in the skilling ecosystem, including programs for persons with disability.
BUSINESS MODEL OF ESSCI AND ITS UNIQUE FEATURES
The objective of the National Policy on Skill Development and Entrepreneurship, 2015 has been set to meet to meet the challenge of skilling at scale with speed and standard (quality). It aims to provide an umbrella framework to all skilling activities being carried out within the country, to align them to common standards and link the skilling with demand centres. In addition to laying down the objectives and expected outcomes, the effort will also be to identify the various institutional frameworks which can act as the vehicle to reach the expected outcomes. The broad target set up in the Policy of skills development is to create a pool of 500 Million Skilled resources in the country by 2022.
Aligning with the broad vision of the National Skills Policy, the Policy for Electronics 2011 envisages an ambitious growth in the electronics sector to 400 billion USD market from the current 68 Billion USD and expects to attract 100 Billion USD in investments, achieve net zero import, create a market of 50 Billion USD for higher-end electronics and design and to create 28 million jobs for the manufacturing and electronics services sector in the country.
There being an inflection in demand of trained workforce in the country and worldwide and to leverage the demographic dividend of the country wherein over 50 % of the population is expected to be less than 30 years of age by 2020, the government has embarked upon an ambitious programme for skill development and the Electronics Sector Council of India is spreading the task of mobilizing and skilling the youth of the country in high demand job roles which give opportunities to the youth of the county to be gainfully employed.
The target of achieving 28 Million jobs in the ESDM sector by 2020 is an ambitious one and the government in order to fulfil the vision has embarked upon an ambitious drive of skill development to a large population. The jobs in the electronics sector require specialised skills and training infrastructure to provide skills in various job roles to the people seeking jobs in the sector.
The ESSCI currently has 140 job roles across the 14 sub sectors in the electronics sector in the country. It has the mandate to create a structured mechanism for delivery of skill based training in the country.
VISION: Electronics Sector Skills Council of India envisions to enable a world class electronics manufacturing industry with an ecosystem for skill development and enhance employability of the large number of Indian human resource.
MISSION: To establish a structured mechanism wherein ESSCI will facilitate & collaborate with NSDC in strengthening the existing vocational education system for skills development in electronics sector & upgrade vocational training system for the industry to achieve global standards in manpower productivity.
- Setting up Labour Market Information System (LMIS) to assist planning and delivery of training. Develop a sector skill development plan for the Electronics Industry based on the National Policy on Electronics.
- Development of National Occupational Standards (NOS) customized & implemented towards Indian Standards & Requirements and adopted by the Electronics Industry.
- Developing skill competency standards and qualifications for upgrading youth/work force at par with the developed countries.
- To help the member organizations across market verticals sharpen their business focus, updating on the emerging market trends and development Standardization of affiliation and accreditation process & participation in the process.
- Plan and execute training of trainers.
- Ensure delivery of training programs by accredited organizations as per industry norms and standards.
- Standardisation of affiliation and accreditation process & participation in the process.
SERVICES OF ESSCI
The Electronics Sector Skills Council of India has the following Services which it offers to the eco-system.
- Assessment and demand analysis of industry job roles and forecast of manpower requirement in each sub-sector in Electronics Sector. It seeks to interact closely and work with the industry to create a mechanism as close to the industry requirement as possible.
- Identifying high demand job roles and understanding the skill requirement for each job roles from the Industry by closely identifying and assessing each process and identifying the key job roles to frame the required skills.
- Developing the National Occupation Based Qualification packs for each job roles and getting them ratified by the industry partners to ensure their acceptability and manage demand for skilled manpower at the industry level.
- Assessment of the candidates skilled and leading to their certification, ensuring the process is transparent and continuous monitoring is done at each stage of training, assessment and due certification to qualified candidates.
- Capacity building and Train the Trainers programme with forming Centres of Excellence to build trainer capacity in the country. ESSCI has now embarked upon the certification of trainers and certification of Assessors to ensure a smooth and standardized delivery of training and assessment across the country.
The ESSCI currently has 145 Qualification packs which it has developed with active industry partnership in the following sub sectors:
|Consumer Electronics||Automotive Electronics|
|IT Hardware||PCB Manufacturing|
|PCB Assembly||Active Components|
|Communication & Broadcasting||Solar Electronics|
|Passive Components||Medical Electronics|
|Industrial Electronics||LED Lighting|
|Strategic Electronics||PCB Design|
The major qualification packs covered under the above groups are:
- Security Surveillance and Access Control Supervisor
IT Facility Supervisor
Home Appliance Supervisor
QP5 – Home Communication System Supervisor
Broadband Management Supervisor
TV Repair Technician
Field Technician: Air conditioner
Field Technician: Refrigerator
Field Technician – Washing Machine
Field Engineer – RACW
Assembly Operator – Television
Performance Tester – RACWO
DTH Set-top-box Installer and Service Technician
DAS Set-top-box Installer and Service Technician
Smartphones Repair Technician
Installation Technician – Computing and Peripherals
Field Technician – Computing and Peripherals
Field Technician – Networking and Storage
CCTV Installation technician
Field Technician – UPS and Inverter
Solar Panel Installation Technician
Installation and Service Engineer
Circuit Imaging Operator
Through Hole Assembly Operator
Pick and Place Assembly Operator
Embedded Software Engineer
LED Mechanical Assembly Operator
Leadership of the CEO
The year 2015-2016 brought about a sharp growth in the revenue under the dynamic leadership of its CEO N K Mohapatra, who has leveraged his experience as a technocrat and a marketing professional in taking the council on a new trajectory. It is heartening to note that the ESSCI has experienced a growth of 764% in revenue in the year 2015-2016 as compared to the previous year and is set to break a new high in the current year.
ESSCI structure and Human Resource Management
The total employees on the rolls of ESSCI are 10, but most of the work is managed by carefully building an eco-system of support system consisting of able Trainers, Training Partners, Assessment Partners, Subject Matter Experts and advisors drawn on their capability to contribute to the expert areas and make ESSCI an organization aimed at achieving excellence and growth.
Currently ESSCI with a network of 125 Training Partners having over 1650 Training Centers spread across the country, including the far flung areas of North East States and J&K. This makes ESSCI a capable council equipped to train the youth across the country’s geography and is capable of conducting assessments and certification for each region.
The ESSCI being a section 8 company registered under the Companies ACT is not-for profit organization, but capable of generating revenue from its activities and become a self-sustained entity. It is promoted by the National Skills Development Corporation with representation from the Industry, Government, Academia, eminent industry stalwarts and technocrats. It is headquarters in New Delhi, India and has a branch presence in Bangalore, with a plan to spread out to new areas and open offices as envisaged by the NSDC.
CSR and ESSCI
The Electronics Sector Skills Council of India (ESSCI) as enumerated above is a leading player in Skill Building sector or may be said , Skilling Sector in India, aligned to the Central Government schemes, state skill Development missions, Academia and NGO’s. The needs of Skilling Sector is huge, though the government has done its job of creating an ecosphere for skilling, the need of further support is unlimited.
It has been seen in India; Public Sector companies prefer PSUs or other government linked agencies as partners for their CSR implementation. The preference is obviously for reasons of limited audit objections. ALIMCO, public sector entity under the Ministry of Social Justice and Empowerment, is one such example, which has emerged as a leader in this space. In addition, Private Sector companies with investible CSR funds are looking for genuine CSR implementing partners with abilities to make impact on the ground to justify their CSR investment.
CSR eligible companies generally have two fundamental challenges,
1.What activity to adopt under CSR and
2. How to select right CSR partner?
Though, the first challenge is primary and it should be answered with an alignment with the corporate strategy of the company and the law of the land, in the present case Schedule – VII of the Companies Act , 2013 , many companies, across sectors, public or private are resorting to activity selection based on availability of genuine partners. This is primarily because , there is a huge crisis of credibility in the NGO sector and selecting an NGO as a CSR partner is a risk, which many want to avoid.
This is the background in which, agencies like ESSCI, prove to be useful for CSR eligible companies. This is because, Skill Building is a part of the approved list of CSR activities under Schedule-VII and ESSCI is a credible agency for CSR implementation in government sector like ALIMCO.
The part of Schedule-VII , which reads as under makes the skill building activity of ESSCI as eligible for CSR support from CSR eligible companies.
“promoting education, including special education and employment enhancing vocation skills especially among children, women, elderly, and the differently abled and livelihood enhancement projects;”
It is only a matter of time, CSR eligible companies get to know the presence of ESSCI and its appropriateness for CSR implementation, after which there can be a win-win association between ESSCI and CSR eligible companies.
PLANS OF ESSCI FOR THE CSR DOMAIN:
The ESSCI has a clear plan for the CSR programmes and can be spelt our as:
1. Understand the philosophy of the Corporate entity
2. Devise a suitable plan as per the CSR policy and activities of the Corporate
3. Integrate the CSR activity for Skill Development for the Organization
4. Ensure monitoring and proper deployment of funds
5. Outcome measurement to demonstrate proper use of the fund and fulfil the purpose.
The following process is followed in executing the plan to achieve the desired results.
•Building a smooth and robust replicable model for CSR activity.
• Identifying the suitable partner keen Skills Development programme under their CSR activity.
• Engagement at the suitable level and positioning the CSR plan
• MoU for execution of the CSR programme
• Execution and Monitoring of the training leading to certification
• Rehabilitation / support for employability.
• Outcome measurement and success evaluation.
Today ESSCI can assist any organization to design and manage skill development activities. ESSCI can support and execute the projects across the country with its Training partners network spread across the country.
The activities can be taken on a collaborative effort through a mutual or tripartite agreement with contributions to the National Skill Development Fund, a Government of India fund under the Ministry of Skill Development & Entrepreneurship.
ESSCI actively engaged in Industry connect and outreach events, industry forums, one-on-one consultations and other ways with an objective of reaching out to CSR eligible companies.
The team at ESSCI under the able leadership of Mohapatra guides to approach companies for CSR initiatives. Currently it is actively engaged with leading PSUs like ONGC and Coal India in Jharkhand state for initiating CSR programmes.
A noteworthy CSR initiative under progress as a result of collaboration of the white good major Whirlpool India Private Limited and Electronics Sector Council of India makes solid and effective model to be studied and replicated due to its success story.
The above initiative seeks to impart skill based training to about 3000 candidates in one year. This is under funding from the Whirlpool India under their CSR initiatives and ESSCI is providing the necessary Qualification Packs, Assessment of the candidates and the training eco-system through the Training Partners, mainly FunFirst.
The candidates are mobilized form the Rural Communities and as per the QP. The training is undertaken under the NSQF and successful candidates certified after due assessment.
This results in creation of trained and skilled manpower and they are supported with employment or helped in setting their own entrepreneurial ventures with support from the government programmes like the start jut India- Stand up India or the Mudra scheme.
CORPORATE SKILL EXCELLENCE CENTRES IN PPP MODE
Another appropriate initiative of the government which can be undertaken under the CSR partnership with the corporate is the creation of the Corporate Skill Excellence Centre (CSEC) , which is a special industry initiative of the Ministry of Skill Development & Entrepreneurship . It has also invited leading corporates to setup co-branded Corporate Skill Excellence Centres in PPP mode;
• To directly involve the industry in creating high quality iconic and visible centres co-branded as part of the Skill India initiative to substantially increase youth aspirations, and,
• To cater to the captive skilling demands of the corporate, enhance productivity of supply chain partners and meet aspirations of youth and women in the surrounding areas in a sustainable manner. The above can be set up and ESSCI can be an instrument to enable the above for skill development or Training in the electronics job roles.
ESSSCI has moved several proposals to corporates who are having their own Training Centers; to co-brand them and upgrade their infrastructure capable of delivering the ESSCI approved courses and certification. This given leverage to the corporate to contribute socially and participate in the Skill India Programme of the country. This also leads to creation of trained manpower and providing jobs to the trained workforce.
The CSR programme has been a success for ESSCI and the first initiative tried as a model has bene hugely successful. The same is now being replicated with other entities and ESSCI is closely working with NTPC, Philips India and others.
The demonstrated outcome is the key to the ESSCI supported CSR programme for the corporate. ESSCI believes the outcome must justify the investments and must create a social environment where the skilled workforce are gainfully employed or supported in starting their business.
The basic premise of the skill development mission is to provide job-ready human resource to industry. Skill development is key to productivity, growth and reaping the demographic dividend in a country where over 60% of the people are under 35 years old.
As a way forward, ESSCI plans to tap into the CSR sector and identify all the companies which come under the ambit of the statutory CSR law. These companies are being actively pursued to design a CSR programme to support the manpower skill gabs in the country specially to give a push to the government flagship programs like :
1. Digital India Programme: This is a campaign launched by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology.
This programme will connect the 6,00,000 villages in the country and will result in India becoming a truly digital and connected society. This is purely based on the new age economy and new skills are required to be developed. ESSCI has a mandate to support the programme and ensure creation of trained and skilled manpower to make this programme a success.
2. Make in India is an initiative launched by the Government of India to encourage multi-national, as well as national companies to manufacture their products in India. It was launched by Prime Minister Narendra Modi on 25 September 2014. India hoped to emerge, after initiation of the programme in 2015 as the top destination globally for foreign direct investment, surpassing the United States of America as well as the People's Republic of China. In 2015, India received US$63 billion in FDI. The government has aligned its Policy for electronics to this ambitious programme and under this ESSCI is focused on the 28 million job creation the government has envisaged. ESSCI is fully geared to meet this challenges and with its CSR programme is rightly focused and working in this direction.
3. Startup India campaign is based on an action plan aimed at promoting bank financing for start-up ventures to boost entrepreneurship and encourage start ups with jobs creation. The campaign was first announced by Prime Minister Narendra Modi in his 15 August, 2015 address from the Red Fort. It is focused on to restrict role of States in policy domain and to get rid of "license raj" and hindrances like in land permissions, foreign investment proposal, environmental clearances. It was organized by Department of Industrial Policy and Promotion (DIPP). The ESSCI is well poised to support this important initiative through skilling a large workforce in collaboration with the CSR organizations and helping them to start up their own ventures. Some typical ESSCI QP’s are specifically based on entrepreneurial capabilities and may support the trained candidate to start their own business and employ more people, thus creating a harmonious society.
The following have been the key outcomes and benefits of Skill Development built into the CSR strategy of the organization:
Benefit 1: The ability to have positive impact in the community:
The mobilized candidates being skilled under the CSR programmes are trained in job roles which are high demand in the industry. After successful completion the candidates are supported for employment or entrepreneurship thus leading to livelihood and having a positive social impact.
Benefit 2: It supports public value outcomes:
Put simply, public value is about the value that an organization contributes to society. This is clearly demonstrated with the ESSCI skilling 2 50000 candidates and supporting them beyond the training. This creating a value to society and not only to their own balance sheets. The society benefits from the exercise.
Benefit 3: It supports being an employer of choice
Studies have shown that a robust corporate social responsibility framework can also help a company become more attractive to potential future employees who are looking for workplaces with socially responsible practices, community mindedness and sound ethics.
Whirlpool India has been adjudged as the best employer for many years now by Aon Hewitt and their active CSR participation only strengthens their commitment to society.
Benefit 4: It encourages both professional and personal development
Providing employees with the opportunity to be involved in a company’s socially responsible activities can have the benefit of teaching new skills to staff, which can in turn be applied in the workplace. The CSR initiative supported by ESSCI strongly brings about a case for socially satisfied activity.
Benefit 5: It enhances relationships with clients
The organization is perceived to be more humane and with its commitment to society enables the clients to have deeper trust and respect for such organization.
ESSCI fully geared to be the flag bearer of Skills Development in India especially in the electronics sector. There is a great opportunity that exists in bringing a large part of the rural youth under the skill development programmes. Skill Development is the main activity to provide livelihood to the large Indian youth. It empowers the youth with livelihood possibilities.
ESSCI is going ahead with its collaborative approach towards Skill Development through the CSR and leveraging the Government of India’s statutory promulgation, thus greatly widening the scope and canvass for skill Development.
ESSCI is seeking to form a collaborative platform consisting of the following:
Non-Government Organization: This is an important segment to tap the underprivileged and marginalized in the society. These NGOS can help in mobilizing and support activities related to skills development in electronics.
Government: The government can be instrumental in supporting the initiatives to help to spread the message and support the activities. The local government bodies like the panchayats and the municipal Bodies are seen to be instrument in this.
Public Sector: there is a huge potential in collaborating with this important segment. They have access to huge CSR funds which may be judiciously deployed in Skill Development and Training.
Industry: As defined in the parameter for CSR, a huge Industry segment would be in a position to financially support the initiatives and ESSCI is keen to leverage this and bring about a revolution in the country through Skill Development and Livelihood programs.
The Electronics Sector Skills Council of India (ESSCI) was formed under the Section of the Companies Act and has since then been engaged in building a robust mechanism for delivery of Skill Based training in the electronics sector. ESSCI have achieved an exponential growth since the trainings have started. The trainings began in the year 2014-1015 and ESSCI trained over 20000 candidates in several job roles across the country.
To conclude, it may be said that ESSCI has the right credentials to establish itself in the growing CSR domain in India. It has taken first few key steps, establishing its credentials in the country. ESSCI has started making the right noise, at the right time, at the right places. It is only a matter of time ESSCI consolidates its position in the CSR space in India. It only has to keep moving in the direction it has started out with. CSR eligible companies will soon find out ESSCI as an ideal CSR implementation partner.