GREAVES COTTON LIMITED launches PRIME reskilling program

GREAVES COTTON LIMITED launches PRIME reskilling program

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The industry leader in last mile transportation solutions, Greaves Cotton Limited had announced the launch of its latest CSR project PRIME, focusing on Reskilling Mechanics into Entrepreneurs. Following the success of its multiple social initiatives in the past, Greaves Cotton Limited aims to continue contributing to the betterment of the society, this time by providing mechanics an opportunity to grow their business. The Program on Real Independence & Mechanic Empowerment (PRIME) is an initiative that recognizes mechanics as valuable contributors to mobility ecosystem and enables them to play on their strengths and grow in the field of auto motives and spares. Through the PRIME program, Greaves Cotton Limited aims to reskill mechanics and help them become independent entrepreneurs, by opening up their own spares shop, service center / small garage and by advising customers. To help ease this process of setting up a new business, the program also provides financial assistance to the mechanics by arranging initial capital investment. Through a 90-day plan on growing business developments coupled with expert training, Greaves Cotton Limited is all geared up to help mechanics move up in life, be independent and be empowered.

Speaking about the PRIME program, Mr. Nagesh Basavanhalli, MD and CEO of Greaves Cotton Limited commented "As a responsible conglomerate, we strongly believe in the philosophy of Care, Commitment and Compassion towards service to our customers, the progress of our nation and contributing to the betterment of the society. Under this reskilling program, were supporting mechanics get technical training business know-how & guide on financial assistance thus enabling them become entrepreneurs. As a small step we have implemented this program across 4 Zones and 20 locations in India, targeting 500 mechanics with 1000 training man hours."

Over the years, CSR has been at the forefront for Greaves Cotton Limited. With PRIME, Greaves Cotton Limited hopes, the participating mechanics will rise in knowledge, workmanship skills and become independent to earn and provide livelihood to many more people and elevate their living standards. They will become future growth catalysts in their families and societies and that is the objective of building this program.

About Greaves Cotton Ltd

Greaves Cotton Limited, a Rs.1800 crore, multi-product, multi-locational company is one of the leading engineering companies in India with core competencies in fuel agnostic power train solutions and services, farm equipment and Gensets. The Company sustains its leadership through six manufacturing units which produce world class products backed by comprehensive spares and service through its 3500 plus service outlets across India. It also manufactures approximately 400,000 engines annually at their plants in Pune, Aurangabad and Ranipet. This segment provides the most affordable mobility solutions to the majority of population in India, moving more than 1 crore passengers and 5 lakh tonnes of cargo every day.

About the author

CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.