Greenpeace urges lego to end its partnership with shell

Greenpeace urges lego to end its partnership with shell

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arctic

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

Social responsibility is doing the rounds of the business world now days with corporate giants striving to build a socially-responsible image in the eyes of people. Some of the companies are literally going heaven and earth to be responsible towards society but there are still umpteen big corporates who are still far away from being faithful and responsible towards society.  One such big name is LEGO, a well-renowned universal toy-manufacturing company whose partnership with SHELL, a global group of energy and petro-chemicals Company has created hullabaloo world over. This is because Shell has been involved in scores of such activities which have led to irreversible effects on the environment. Relentless oil drilling has caused the arctic ice to melt at an escalating rate. Inspite of this, Shell is planning to explore the Arctic region for obtaining oil.  As LEGO is serving as a partner to SHELL, hence indirectly even LEGO becomes the culprit of environmental degradation. Greenpeace, an esteemed global campaigning organisation, is fighting against this barbarous act by top-notch companies in order to give a voice to the mushrooming arctic concerns.

Corporate_Watch02[1]

 Founded in the year 1932, Lego has since last 50 years boosted the creativity of  children through its funky toys. Apart from this, it has also been lauded by millions of  people globally for producing quality toys and also for its efforts in safety, climate and  environment. It comes in the list of top 10 most reputable companies in the world.  As a  part of co-promoting Shell, Lego has put Shell’s logo on a specific set of its toys which  proves that Lego is promoting a company which is harming the natural beauty of  ‘Mother Earth’.

 Shell’s advertising deal with Lego is a tactic to bring people in favour of its controversial  arctic drilling plans. It involves Shell’s hidden benefits of increasing its profits and  polishing its tarnished goodwill by associating itself with a renowned company. This partnership is also helping Shell to build its brand loyalty with Generation Y. If the toy-making firm gets convinced to cut ties with Shell, it will give a bolt from the blue to Shell’s well thought-out plan of associating with popular brands. Greenpeace aims to arouse billions of people to stand against Shell.

 

The vast and mesmerizing powdery-iced Arctic serves as a shelter to variety of wildlife. As of now it is undergoing a drastic change. Mercury is rising at a fast pace over there melting ice like never before. The extent of northern sea ice reached its lowest level in recorded history in 2012 whilst the figure for 2013 remained far below the seasonal average. Melting is occurring speedily proving wrong the predictions of climatic scientists. This gives a direction of the upcoming calamitous threats on the landscape, indigenous communities, cultures and the flora and fauna of the region. And the remaining world will also have to face the brunt by experiencing soaring temperatures and contemporary climatic conditions.

Corporate_Watch03[1]

 The arctic is the only cooling agent of planet Earth which helps maintain a climatic balance.  Unfortunately the ice is on the verge of melting due to invasion by oil companies to extract oil.  That day is not far when the oil drilling will arouse nature to show its wrath in every nook and  cranny of Earth. In accordance with this, 5 million people have pulled up their socks to raise their  voices in the form of a global movement. In such a heart-wrenching scenario, Greenpeace  focusses on creating a global sanctuary in the uninhabited area around the North Pole and put a  ban on offshore oil drilling and unsustainable fishing in the wider Arctic region. As per  Greenpeace, the way it handled the Arctic region is a direction of how it will be able to confront  the bigger challenges of time.

 The campaign by Greenpeace was launched on 1st July. In such a short span of time, it already  has 2, 40,000 petition signatures in its pocket. Thousands of fans have flooded Lego’s Facebook  and twitter pages urging them to stop lending support to oil major Shell.JørgenVigKnudstorp,  President and Chief Executive Officer of the Lego Group responded to the campaign by posting a  statement online. He reiterated that the group operates in a responsible manner and strives to live  up to the motto of the company. He also stated that Lego leaves no stone unturned to give a positive impact on the society that can create a better future for the coming generation. The company through its delivery of creative play experiences globally, strives to empower children. He said that the co-promotion contract of Lego with Shell is one of the ways by which the company can bring Lego bricks in the hands of more children.

 

Corporate_Watch04[1]

 Apart from this, he specified that the company is going heaven and earth to be a  socially-responsible company that also welcomes the feedback from its fans, children,  parents, NGOs and other stakeholders. On a sad note, he further glumly stated this  particular matter should be handled between Shell and Greenpeace and also expressed  his melancholy on the Lego brand being used as a tool in disputes. He firmly said that  the Lego intends to live up to the long term contract with Shell which the company  signed in 2011. 

 Greenpeace confronted his statement and responded shortly with a statement on its    website. Greenpeace comment showcased the despondency on seeing a renowned    brand like Lego being used by Shell in order to clean up its filthy image. The    environmental organisation expressed its deep concern for Lego owing to the emotional   attachment that its toys have built among children and parents over the years. 

 It also confirmed that Shell doesn’t operate in a legal and safe way in the arctic.  Instead it is to a great extent responsible for crashed oil rigs, blazing drill ships,  crushed-like-a-beer-can emergency equipment and Alaskan dodges. Shell’s main  agenda is to take shelter behind mammoth companies and protect itself in order to get  away with its barbarous activities. It also expressed its urge to persuade Lego to stand for protecting the Arctic rather than being a catalyst to destroy it.

Corporate_Watch05[1]

 Well it’s easy said, than done. Greenpeace left no stone unturned in convincing Lego to  untie with Shell. Now the ball is in Lego’s court. This is another example of social  irresponsibility on the part of top-notch corporates who are busy in minting money  overlooking the horrendous impacts on environment. This story is yet to have a climax.  We hope to see a happy and fruitful ending.

 

 

 

 

Source: Greenpeace…

About the author

CSR VISION
CSR VISION is India’s ( probably world’s ) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.