HDFC ERGO distributed 10,000 pollution masks

HDFC ERGO distributed 10,000 pollution masks

Comments Off on HDFC ERGO distributed 10,000 pollution masks

HDFC ERGO, India’s third largest non-life insuranceprovider in the private sector, distributed 10,000pollution masks among school students in Delhi ahead ofthe Republic Day celebrations in the capital. As part of itsCorporate Social Responsibility (CSR) program, the companyaims to spread awareness and address the health concernsfaced by the people in the city, due to high level of pollution.

Through this initiative, 10000 washable and re-usablepollution masks were distributed among the students of 8government schools – 4 Girls Schools and 4 Boys School in the New Kondli, Dallupura, Vasundhara Enclave,Mayur Vihar areas of Delhi, covering 5200 girl students and4800 boy students. These schools included New Kondli-GBSSS (Boys), New Kondli-GBSSS (Girls), Dallupura-SKV,Vasundhra Enclave-GBSSS, Mayur Vihar, Phase III GBSS(Boys), Mayur Vihar, Phase III GGSS (Girls), Mayur Vihar,Phase III, Kondli Gharauli-GGSS (Boys), Mayur Vihar, PhaseIII and Kondli Gharauli-GGSS (Girls). HDFC ERGO also took this opportunity to connect with 17280 students and 550plus teaching & supporting staff of the schools to spread the awareness about the perils of pollution. The companyalso spoke to them on the safety measures one must take to prevent any health hazards which may be caused due topollution.

Speaking on the CSR initiative undertaken by the company, Mr. Mukesh Kumar, Executive Director, HDFCERGO General Insurance Company, said, “Poor quality air causes severe damage to the lungs of the children, who arethe worst-affected. We therefore took this step to distribute high quality pollution masks among the students of government schools. As a responsible corporate citizen we try to ensure health and well-being though our CSR activities.”The permissible level of PM 2.5 (particles smallerthan 2.5 microns) is 60 per cubic metre while for PM10(particles smaller than 10 microns) it is 100 micrograms percubic metre. Air quality or ambient (outdoor) air pollution isrepresented by the annual mean concentration of ParticulateMatter PM10 and PM2.5, which are the tiny dust particlesthat can be absorbed in lungs and blood tissues.

The poorquality of air can be a combination of industrial fumes, dust,exhaust fumes, open fires and the burning of burning of crop  stubbles, which affects elderly people and children the worst.These are the key reasons to cause severe respiratory andcardiac problems.HDFC ERGO plans to continue its CSR efforts in 2017 and focus on issues which pose a serious concern to people’s healthcare and the spread awareness about the preventive measures.

HDFC ERGO General Insurance Company is a 51:49 joint venture between HDFC Ltd.; India’s premier Housing Finance Institution and ERGO International AG; the primary insuranceentity of the Munich Re Group of Germany. The company offers complete range of general insurance products ranging from Motor, Health, Travel, Home and Personal Accident in the retail space and customized products like Property,Marine and Liability Insurance in the corporate space. HDFCERGO is expanding its network across the country and istoday present in 108 branches spread across 91 cities with an employee base of over 2000 professionals. The Companyalso has a wide distribution network besides its own direct sales force.

About the author

CSR VISION is India’s ( probably world’s ) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.