The Himalaya Drug Company, Indias leading Wellness company, launched a new campaign Ek Nayi Muskaan as part of its social impact initiative, Muskaan. Through Muskaan, Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivileged children, in partnership with international cleft charity, Smile Train.
Ek Nayi Muskaan is a heartwarming story of eight-year-old Munmun, who lives in a small village near Lucknow. She dreams of going to school, playing with friends, and living a fulfilling life like any other child. However, her untreated cleft lip has kept her in hiding. Even in her dreams, she cant think of herself without a cleft and hence imagines wearing a mask to fulfill her aspirations. The film captures the transformational journey of Munmun, as she receives her life-changing cleft surgery.
The film has been directed by Rahul Bharti of Roadrunner productions, and the song has been sung by renowned actor and singer Raghuvir Yadav.
Through our partnership with Smile Train, Muskaan aims to help raise awareness about cleft and ensure that more children receive the cleft care they need at a younger age. A smile is an expression of happiness, and with Ek Nayi Muskaan, we intend to create more smiles by helping children achieve their dreams and live a fulfilling life. This initiative reflects our overall brand thought – Khush Raho Khushaal Raho that captures our vision of Wellness in every home, Happiness in every heart, said Mr. Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company.
Highlighting the need to generate awareness around cleft, Ms. Mamta Carroll, Vice President and Regional Director, Asia, Smile Train, said, In India, more than 35,000 babies are born with a cleft every year, and around 6,000 are from Uttar Pradesh alone. Children with clefts not only live in isolation due to various myths and superstitions that exist in our country, but more importantly face difficulty in eating, breathing, and speaking. With support from our individual donors and organizations like The Himalaya Drug Company, these surgeries are taking place absolutely free of cost at Smile Trains local partner hospitals. We are proud to be partnering with Himalaya as a part of this noble initiative and look forward to supporting many smiles together.
Ace actor Ali Fazal said, Children are pivotal to our future, and there should be nothing that deprives them of true happiness. Muskaan, the initiative of bringing forever smiles to children with clefts is an important and necessary cause that ensures a bright future for the children as well as their families. I am extremely happy and lucky to be a part of this journey of spreading happiness and smiles.
Through the Muskaan initiative, more than 500 children have received cleft surgery to-date. Himalaya Lip Care is committed to furthering this cause and helping to spread awareness so more children receive early cleft care treatment. Himalaya contributes towards Muskaan with the sale of any Himalaya Lip Care product.
Cleft lip and/or palate is a birth difference which occurs when certain facial tissues do not fuse properly during fetal development. One in every 700 babies are born with a cleft globally. In India, it is estimated that more than 35,000 children are born with clefts, annually. While the incidence of cleft is related to the density of population, Uttar Pradesh alone sees about 6,000 births with cleft defects annually.
About The Himalaya Drug Company
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching peoples lives but also the environment. With their head-to-heel range of products Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.
About Smile Train India
Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. They advance a sustainable solution and scalable global health model for cleft treatment, drastically improving childrens lives, including their ability to eat, breathe, speak, and ultimately thrive.