MAGENTA POWER announces the launch of its Grow Green initiative for sapling plantation

MAGENTA POWER announces the launch of its Grow Green initiative for sapling plantation

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Magenta Power, one of the leading service providers of renewable energy solutions announces its ‘Grow Green Initiative’ at Pan India Level for the Sapling Plantation. As a part of the initiative, For every Solar Panel installed in every home, Magenta pledges to plant a sapling. With this program, Magenta aims to create greater awareness among people towards use of clean energy in urban areas, reiterating Brands commitment to early adoption of green solutions.

The very unique program brings joint activation, taking the Pledge of sustainability, making a public commitment to reduce the environmental impact together. Magenta Power hopes to encourage people to reduce their carbon footprints to reap savings in power consumption and energy costs. Magenta Power also aims to shift the perspective towards solar-based technologies and make homes more efficient, by reducing the dependency of urban households on conventional power sources. The focus of the campaign is to create a far-reaching impact for the society in terms of adoption of solar energy.

On the side-lines of the announcement, Maxson Lewis, CEO and Managing Director of Magenta Power, mentioned "This is the first program of its kind to establish commitment to a set of environmental initiatives. While installing solar on your rooftops and generating your own electricity has a charm of its own, planting a sapling, allows the emotional connect to the green initiative. Going solar reduces you carbon footprint, additionally planting a sapling, also reduces the perceived carbon footprint of manufacturing solar panels. This helps us go completely carbon negative"

As an extension to the Grow Green Initiative, Magenta has also explored the program in-house with employees; which includes collection of hard to recycle items, waste reduction and ways to incorporate sustainable practices into daily work. With this initiative, the Brand has encouraged several households around to take the first green step.

About Magenta

Magenta Group of companies empowers Affordable Renewable Energy Solutions and Ideas across the country. With the promoters having more than 20 years cumulative experience in the power sector, Magenta is poised to offer right end-to-end power solutions. Magenta Group of companies includes Magenta Power, Magenta EV Solutions and Magenta Informatics, operating in all major cities in India, with 6 regional offices and headquarters in Navi Mumbai. Magenta is also affiliated with the Asia-Pacific Energy Group of USA.

Magenta Power specialises in Solar PV based systems, Solar water heaters, Wind Turbine systems and Bioenergy. Magenta has evolved from a high elevation system fabricators and solar water heaters to green energy solutions provider. The strength of the Brand lies in completing complex and difficult solar installations to customer’s satisfaction. Bringing a professional approach to renewable energy sources, Magenta has gathered a wide satisfied customer-base of more than 100 customers with their trust and expertise. With extensive experience of the company and its associates of more than 30 years, Magenta Power is stewarded with the In-house of expertise and transparency and unmatched quality.

About the author

CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.