MASTEK FOUNDATION aims to raise rupees forty lakhs in 3 hours!

MASTEK FOUNDATION aims to raise rupees forty lakhs in 3 hours!

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Mastek Foundation is organizing the fifth edition of Inspired, an annual musical fundraiser to support Samaritan Help Mission, a Kolkata based NGO, build a school building for 3500 underprivileged children in the Tikiapara slums in West Bengal. The goal is to raise rupees forty lakhs in the 3 hours of the live musical concert. The concert accentuates this message of social sensitivity through the poetic brilliance and passion of late Padmashri Sahir Ludhianvi who held social issues like poverty, prostitution, violence against women and homelessness very close to his heart. GivNow the social enterprise division of Benow, a digital payments startup incubated by Mastek will provide a unique experience of on the spot QR code and link-based donations to the attendees.

Bollywood playback singer Sanjeevani Bhelande along with Shekhar Suman will revive and celebrate the poetry of Late PadmashriSahirLudhianvi. Singers like Padmashri Sudha Malhotra, Sushma Shreshtra and Prashant Naseri will melodiously present the mastery of his writings with 30 of the best of Sahir’s melodies on 21st April at Rangsharda auditorium, Bandra. Passes for the musical are available on Book My Show and will also be available at the auditorium from 4pm onwards on 21st April.

Funds raised will go towards construction of a school building by Samaritan Help Mission. Human Rights Activist, Mamoon Akhtar and founder of Samaritan Help Mission, Kolkata has changed the destiny of over 5000 children, saving them from hazardous occupations like rag-picking, drug peddling and working in small factories under harsh conditions. As a result of poverty, Mamoon was forced to drop out of school. Determined to eradicate illiteracy, he started teaching slum children and went on to establish Samaritan Help Mission. Their main motto “We go by need. Not by creed”.

Sanjay Mudnaney, Co-Founder, Trustee Mastek Foundation and Co-Founder GivNow said “We need to increase retail giving in India by leveraging technology. The combination of a live performance for a cause with a unique experience of digital live donations is being done for the first time. Givnow leverages our deep experience of technology, a highly successful employee giving program at Mastek and digital payments at Benow”

Mamoon Akhtar founder of Samaritan Help Mission said “Mastek Foundation has been a long term supporter of the work of Samaritan help Mission. We are using the solution developed by GivNow for our digital donations and fundraising campaigns and it is very easy to use. This fundraiser organized by Mastek Foundation will help us with the construction of our new school building for the underprivileged children in one of the poorest slums at Tikapara in Kolkatta. We appreciate the support of Mastek Foundation and GivNow”

About Mastek Ltd

Mastek is a digital transformation solutions business that engineers excellence for customers in the UK, US and India. They enable large scale businesses to change programs through their service offerings, which include agile consulting, digital commerce, BI and analytics, application development, support and testing. Whether it’s creating new applications, modernizing existing ones or recovering failing projects, they help enterprises to navigate the digital landscape and stay competitive.

About Mastek Foundation

Founded in 2002, Mastek Foundation is the CSR wing of Mastek and Majesco Ltd. Its mission is Informed Giving, Responsible Receiving’. Registered under the Bombay Public Trust Act, Mastek Foundation works towards sensitizing and inspiring individuals, employees and corporate professionals and encourages them to contribute to society. It provides them with regular help and support for participation in community and social work. Mastek Foundation mainly supports the promotion of education, health and nutrition, eradication of hunger, promotion of gender equality and protection of environment sustainability.

About GivNow

GivNow is the social enterprise division of Benow, a digital payments start-up incubated by leading global software solutions company, Mastek. Benow is India’s leading independent acquirer of offline merchants for digital payments with BHIM and UPI.

GivNow was launched with Corporate Matching Grants for NGOs during DaanUtsav and Giving Tuesday India in October 2017. In a span of about 6 months since inception, it has close to 250 NGOs on the platform and has helped raise close to 1 Cr. for the community. With a vision to change the retail giving landscape in the country, GivNowis the simplest to use, most cost effective and fastest growing donor engagement tool and fundraising software.

About the author

CSR VISION is India’s ( probably world’s ) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.