Ola, India’s most popular mobility platform, has partnered with Mumbai based Grow-Trees, a social enterprise that provides a unique greet-with-trees service, to launch a week-long tree plantation drive in Mumbai, starting from 23 January. The partnership aims to plant tree saplings for Ola Share rides taken by commuters; reinforcing Ola’s messaging around its national campaign #FarakPadtaHai that aims at reducing traffic, carbon footprint, and resulting pollution, through the adoption of shared mobility in the city.
With a view to sensitize commuters about the effects of air pollution while creating an inclusive and sustainable ecosystem, Ola, through this partnership, aims to empower communities by planting tree saplings on their behalf in Mumbai. To further motivate customers, Ola plans to provide every Ola Share commuter taking five or more rides with a code GROWTREE’. In-addition, the same Ola Share commuter also gets an e-certificate, which acknowledges their contribution to the environment by way of planting a tree sapling on their behalf.
Commenting on the initiative Mr Shekhar Datta, City Head Mumbai Ola, said, "At Ola, we acknowledge that businesses have a key role to play in combating pollution, congestion and improving the green cover in Mumbai. Our campaign #FarakPadtaHai is a step in this direction where any form of shared mobility; bus, local trains, and / or Ola Share can positively impact the environment by reducing traffic and helping to safeguard the local ecology. Taking our program a step further, our initiative with Grow-Trees has been rolled out to encourage a low carbon culture. The initiative has been designed to also empower commuters to do what they can to make a difference to the environment. While everyone wants to plant a tree, many of us are unable to do so because of the lack of opportunity and time. Our latest initiative has been rolled out to take care of such practical issues."
Mr Pradip Shan, Founder Grow-Trees said, "For several years now, pollution and climate change have been a concern in India. Progressive penetration of citizen-inclusive initiatives such as these, further encourage citizens to emulate a low carbon culture. We are happy to partner with Ola in creating this movement towards a sustainable, pollution-free, and green tomorrow."
Ola’s integrated #FarakPadtaHai programme was nationally rolled on 5th June, 2017 on World Environment Day. The program has received tremendous traction on ground from commuters and encourages people to switch to shared mobility and do their share in reducing vehicular pollution and traffic congestion levels in their cities.
Since its inception, Ola Share has effectively reduced 12 million kilograms of carbon dioxide and saved over 7 million litres of fuel while reducing the distance travelled by cabs by 84 million kilometres.