ORIFLAME to support Deepalaya under its CSR initiative

ORIFLAME to support Deepalaya under its CSR initiative

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Deepalaya School Gusbethi is one of the most ripple-making school of Mewat district (currently Nuh District) in Haryana. To take the crusade against illiteracy a notch higher and to meet the community demand in one of the most backward areas of rural Haryana, Deepalaya is constructing a new school building with the generous help of its corporate partners.

Oriflame, one of the oldest and most significant corporate partners of Deepalaya NGO, has agreed to provide a grant in completing the construction of the school to be built on 90,000 sq. ft. over a period of next 3 to 5 years.

The inaugural ceremony of infrastructure development project with the CSR support of Oriflame was held at the premises of Deepalya School, Gusbethi. Mr. Sergei Kanashin, Senior Vice President & Head of South Asia, and Managing Director-India, Oriflame graced the occasion as chief guest along with his wife Mrs. Anastasia Kanashin, and some other Oriflame employees.

Mr. A J Philip, Secretary & Chief Executive, Deepalaya thanked Oriflame for the benevolent support Oriflame has been extending to Deepalaya for the last 12 years. "Our partnership with Oriflame has been already creating ripples of change in the lives of many underprivileged children in the past, and will continue to do so. We are happy to acknowledge their support once in this infrastructure development project at Deepalaya School Gusbethi, and are committed to deliver the best results."

Mr. Sergei Kanashin, Senior Vice President & Head of South Asia, and Managing Director- India, Oriflame said, "Oriflame and Deepalaya have a similar mission, of making people’s lives better and helping them utilize their inner potential; in doing this, education always acts as a stepping stone. It is heartening to see Deepalaya providing quality education to students in this area, and we have associated with them in this infrastructure development project so that we can together make people educated, self-aware, and build long-term capacity for sustainable livelihood."

One of the two formal schools under the aegis of Deepalaya, the Gusbethi School has seen a notable decrease in the drop out and absentee rates in the recent past. Through community visits and regular counseling of parents, Deepalaya has been able to project education as a necessity (and not a hindrance) for children, even in the poorest of households in the area. With the roll out of the new infrastructure facility (extension of school building), the enrolment in the school shall go up to more than 280 more children immediately as the number of sections in each class will increase, and students who await admission in the school will finally get enrolled.

On the other hand, Oriflame is a company that believes in giving back to the society, and has been supporting Deepalaya’s girl child development projects for many years now. In the past, they have donated 2 buses to the 2 formal schools of Deepalaya, and has sponsored education of around 7000 underprivileged children of Deepalaya till date.

About Deepalaya

Deepalaya is an ISO 9001:2008 certified non-government organization that believes in enabling self reliance and is committed to working on issues affecting the urban and rural poor, with a special focus on women and children.

The NGO was started on July 16th 1979 by seven founding members, and for more than three decades, has been contributing to the crusade against illiteracy. Over the years, Deepalaya has established several projects in the areas of Education (Formal/Non-Formal/Remedial), Women Empowerment (reproductive health, SHG, Micro-finance), Institutional care, Community health, Vocational training, etc. These projects are operational in Delhi, Haryana, Uttar Pradesh, and Uttarakhand.

About the author

CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.