Radio City in association with UNICEF India turns catalyst with, Dilli Vs Crime Season 2

Radio City in association with UNICEF India turns catalyst with, Dilli Vs Crime Season 2

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Radio City, Indias leading radio network completed yet another power packed season of Dilli vs Crime, a campaign which aims to create awareness amongst Delhiites about rising crimes in the city. After a great response to the first season, Season 2 took up issues of cybercrime and human trafficking, which have been plaguing the capital city for quite some time. UNICEF India provided technical support to the campaign. The association is in line with UNICEF Indias #ENDViolence campaign, which creates awareness on of violence against children.

Mr. Kartik Kalla, Chief Creative Officer, Radio City, said, As per the report released by Delhi Police, the crime rate in Delhi witnessed an upsurge of 6.01 percent by end of 2018 as compared to 2017. To combat the increasing rate of crime in the city, Radio City with this initiative, Dilli Vs Crime, Season 2 is proud to be a catalyst of change to free the society from various horrendous issues like human trafficking and cybercrime. Associating with an influential body like the UNICEF India undoubtedly took our initiative a notch higher, yet again making it a successful campaign for two years.

In the two-week long campaign, Radio Citys RJs Ginnie, Divya, Yuvi, Aadi and Manav discussed cases of cybercrime and human trafficking with experts and Delhi authorities. They made the listeners aware about the modus operandi of criminals and how to prevent falling into the trap, and steps one should take in case they feel they have fallen prey.

Radio Citys RJ Ginnie said, While India is turning digital, there is a surge in the cases of cybercrime. Season 2 of Dilli vs Crime offered Radio Citys listeners solutions and precautions to tackle this problem. From understanding how frauds are done, how we can stay protected and the banks liability against these crimes our experts went through the whole spectrum on-air. We also spoke about information being hacked on social media, phones, laptops, etc. and actually had hackers discussing this on-air. Simultaneously, we also dealt with revenge porn, blackmail and picture morphing to generate awareness and precaution for our listeners with real life case stories and expert opinions.

As a part of the digital plan, various awareness generating videos were amplified across Radio Citys social media handle. A video with popular ethical hacker, Sanket Modi and RJ Ginnie, showcasing how a phone can be hacked in just 20 seconds, garnered an overwhelming response.

Radio City has always been a forerunner in ensuring the safety of its city and citizens. Dilli vs Crime, first season won many accolades at the Golden Mikes and New York Radio Festival awards 2018. With campaigns like Dilli vs Crime, Radio City will continue to leverage the power of radio to address issues and bring about a positive change in the society.

About Radio City

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Radio City was the first FM radio broadcaster in India and brings with it over 17 years of expertise in the radio industry. Amongst the private radio stations, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.17% and 17.10% average listenership share respectively. (Source: TAM Data Radio Audio Measurement, Markets: Mumbai and Bangalore TG: 12+ Day-part: Mon-Sun 12:00 AM-12:00 AM, Place: All; Period: from December 30, 2012 to January 21, 2017) and as on March 31, 2017, Radio City reached out to over 67 million listeners in 34 cities covered by AZ Research (Source: AZ Research Report).

Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase expands to Kanpur Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai.

Radio City has spearheaded the evolution of FM radio programming by offering content that is unique and path-breaking. The network introduced humour and the concept of agony aunt on radio with Baber Sher and Love Guru respectively. It also initiated the Radio City Freedom Awards and provided a launch pad to budding singers with Radio City Super Singer, the first-of-its-kind radio talent show in India. Through its Rag Mein Daude City philosophy, the network has adopted a local approach that resonates with the listeners while inculcating a sense of city pride and infusing local culture and flavour on-air. The network provides terrestrial programming along with 52 other web-stations, through its digital interface, www.radiocity.in.

Radio City has been featured consistently in Indias Best Companies to Work For study conducted by Great Place to Work Institute. The network has repeatedly been called out as amongst the best in the media industry. In 2018, the company was included in the list for the 7th time, according to the GPTW survey in 2018, Radio City ranks 8th amongst the 100 Best Companies to work for in the Media and Entertainment Industry as well as the best career management.

For further details, log on to www.radiocity.in