Samsung India announced the next phase of its ‘Safe India’ campaign, continuing its commitment to sensitize people about responsible use of smartphones, especially when taking selfies, on the road.
The second phase of Samsung ‘Safe India’ campaign rolls out in Delhi through messages being aired across radio, public information systems and LED walls as well as films and skits in schools and colleges.
In 2017, Samsung had pledged support to the Union Ministry of Road Transport and Highways’ drive to reduce road accidents, especially those that happen due to irresponsible usage of smartphones. India has the highest number of road accidents globally.
Union Minister of Road Transport & Highways, Shri Nitin Gadkari, has joined the Samsung ‘Safe India’ campaign by not only sharing messages with the public on this important issue but also by involving Delhi Traffic Police to actively participate. A radio message by the minister on the importance of responsibly using smartphones on the road, including taking selfies on the road will be broadcast across various radio channels.
Samsung will also partner with Delhi Traffic Police to communicate with people on road safety through public information systems such as LED walls, text LED scroll bars and LED public display signage positioned at prominent areas in the city.
Delhi Traffic Police will put-up posters at selected "No Selfie" zones in city.
Shri Nitin Gadkari, Union Minister for Road Transport & Highways, Government of India said, "I am deeply concerned by the fact that India has the highest number of road accidents globally. Irresponsible usage of mobile phones, including taking selfies on the road, is one of the major causes of road accidents. Please use your mobile phone responsibly."
"Samsung cares for its consumers and the community around it. As a market leader, it is our duty to take the lead and support the Government’s vision of reducing road accidents. We are extremely honoured that the leadership of this country and of the states have extended support to the Samsung ‘Safe India’ initiative, which has gathered pace this year," said Mr. Deepak Bhardwaj, Vice President, CSR, Samsung India.
In India, one road accident fatality happens every four minutes. Not only does India have the highest number of road accidents globally, according to a report by Carnegie Mellon University, Indraprastha Institute of Information Technology, Delhi and National Institute of Technology, Tiruchirappalli, the country accounts for over 50% of selfie-related fatalities in the world. State and local governments across the country are now concerned about the growing number of accidents triggered by people taking selfies while walking on the road, riding two-wheelers or driving cars.
This phase of the Samsung ‘Safe India’ campaign will also reach out to school children and youth in colleges as well. A message on responsible usage of smartphones, including ‘safe selfie’ from the Chief of Delhi Traffic Police will be played at all schools followed by an animation film on responsible usage of smartphones.