Subhendra Sekhar Mishra AGM (CSR), National Aluminium Company Ltd.

Subhendra Sekhar Mishra AGM (CSR), National Aluminium Company Ltd.

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Subhendra Sekhar Mishra currently working with National Aluminium Company Ltd as AGM (CSR). He started as a technocrat after graduating in mechanical engineering from a prestigious college NIT Rourkela in the year 1987. Formative years are at Bhubaneswar in Demonstration Multipurpose School. He did post graduation from another premiere institute Xavier Institute of Management Bhubaneswar in finance and operations management.

He initially started his career in operation and maintenance of power plant. During service period developed expertise in machine health diagnostic techniques, quality management, energy management, occupational health and safety management, six sigma concept, power plant operation and business excellence.

After working for 30 years in technical field, now he is associated with CSR works of the company which was his leisure time activities earlier.

Q. Briefly describe your role and responsibilities; and how many years you have been in the CSR domain?

A. Effective utilisation of CSR budget on projects which can improve the image of my company is my prime role and responsibilities. Selection of project starts with accessing the needs of the community living nearby to the production units. Focus is given on the projects which have the ability to increase the living standard. Coming to skill development preference is given to the skills which will be of use to the beneficiaries and to the company in future. I give emphasis on the projects that are sustainable in the long run. Though I am active in the social work field for last 15 years, I am given the charge of CSR for last one year.

Q. Before CSR assignment, were you working in any other professional domain, if so, please describe?

A.Along with my small group which consists of mostly friends of childhood days, we visit slum areas regularly and try to improve the sanitary, education level. I feel proud to be a part of peoples forum of India.

Q. How has the CSR & sustainability program evolved at your company?

A.Since inception, my company is taking care of the society where we operate. Mostly it is a tribal area, per capita income is very low. Absolutely there is no communication; most of the peripheral villages do not have road connectivity. Education and health are in a very dismal state. So we started with adult education, sponsoring residential education at reputed schools of the state and providing health care facilities at the doorstep by our mobile health vans. Free medical attention is our prime focus now. Now my company is spending 2 % of the average net profit for last 3 years on CSR activities. It started with 0.5% and reached this stage in 2011 much before the CSR mandate came. Besides this my company also takes up pan India projects based upon the government programme beyond the CSR budget. Sustainability is a part of all CSR activities we carry out.

Q. Tell us about someone (mentor, sponsor, friend, hero) who influenced your CSR & sustainability journey and how?

A.It all started with my school English and NCC teacher Mr PN Mishra who involved me in community based programme as a part of NCC. Seeing the condition of the society, living standard of haves and have nots, I slowly get myself involved in such activities. My parents also encouraged me in this journey. I also thank my CMD Dr Chand who assigned me this responsibility of building companys image through CSR work.

Q. What is the best advice you have ever received?

A. Involve yourself in the activities whatever little you do, but with full dedication. Never try to take credit. This will ensure a good end result. These are the best advice I have ever received from my seniors. One should analyse his work from the beneficiaries point of view to see the effectiveness of work.

Q. Can you share a recent accomplishment you are especially proud of in your CSR & sustainability role?

A. The recent accomplishment involves connecting 7 remote villages by constructing a bridge over a perennial stream in koraput district of Odisha. This ensured a sudden change in economic condition of the villagers, their access to health and education.

Q. If you had the power to make one major change at your company or in your industry, what would it be?

A. Involving all the employees for CSR activity. Each employee should devote at least 2 hrs in a week for social work. This will be a part of the overall business function.

Q. What is your level of involvement in the initiatives that your company undertakes?

A. I involve myself fully in the companys initiatives and try to achieve the best possible result.

Q. Describe your perfect day.

A. My perfect day will be the day when I can share my joys, happiness with the people around me with pride and privilege.

About the author

CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.