As a part of the first-ever World Sandwich Day celebrations, Subway India has donated Rs 1.5 million to Kailash Satyarthi Children’s Foundation (KSCF) to help accomplish the mission of ensuring freedom and nutrition for underprivileged children across India.
Subway Country Director South Asia, Mr Ranjit Talwar handed over a cheque for Rs 1.5 million to Mrs Sumedha Kailash, a founder of KSCF.
The India campaign is a part of the global World Sandwich Day celebrations wherein customers around the world joined Subway to help provide more than 13.3 million meals to more than 20 hunger relief charities around the world on November 03, 2017.
“As a food company with a global footprint, we are proud to be in the fight against hunger and we cannot do it alone,” said Suzanne Greco, President and CEO, Subway. “We have the best franchisees, Sandwich ArtistsTM and customers in the world. It is because of their hard work that we are able to make an impact on hunger in more than 60 countries around the world.”
In India, Subway partnered with KSCF, a country-wide organisation, dedicated to the welfare of children, headed by Nobel Peace Laureate Shri Kailash Satyarthi.
For every order placed at each of the 600-plus Subway restaurants in India on the World Sandwich Day, Subway contributed a committed amount to the KSCF fund for welfare of children. With a view to encourage Subway customers to celebrate World Sandwich Day by contributing to a good cause, Subway ran a Buy Two Pay Half’ offer across all its restaurants in India.
According to the World Food Program, one in nine people go hungry in the world every day. Most of them are children, working families and seniors. “On World Sandwich Day more than 40,000 restaurants around the globe helped Subway donate to people who do not have enough to eat,” said Mr Ranjit Talwar Country Director, South Asia, Subway.
“We saw the World Sandwich Day as the perfect opportunity to highlight the need to work against hunger and malnutrition. We are delighted with the whole-hearted participation of our franchisees and customers in this campaign”, said Mr Sanjiv Pandey, Marketing Manager, South Asia, Subway.