TATA STEEL and TERI launches Greendom The Kings Estate to raise environmental awareness

TATA STEEL and TERI launches Greendom The Kings Estate to raise environmental awareness

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To promote discussions around energy efficiency in schools, The Energy and Resources Institute (TERI), a leading think-tank, launched the digital game Greendom The King’s Estate’ as part of The Green School Project in association with Tata Steel. The game, which is developed in the format of the popular board game Monopoly, aims to (a) create awareness and promote use of alternative sources of energy by playing and doing (b) help students understand thrift (c) inculcate good habits that promotes a balanced lifestyle and (d) learn basic financial intelligence.

Speaking on the occasion Mr. Pankaj Satija, Chief Regulatory Affairs, Tata Steel said "A digital game is a fun way to inculcate environmental consciousness among students. Students are the flag bearer of change and it is through such initiatives that they become better equipped to spread the message of Green School far and wide."

TERI formally launched the Green School Project, in association with Tata Steel in 2017 in Odisha and Jharkhand. In its second phase, the project has spread to six districts in Odisha and Jharkhand, covering a total of 30 schools in areas where Tata Steel operates. The districts covered include East Singhbhum, West Singhbhum and Ramgarh (In Jharkhand) and Kyonjhar, Sungargarh and Jajpur (in Odisha). It promotes environmental stewardship among students of classes 6 to 8 through classroom and outdoor activities to improve critical, interdisciplinary and holistic thinking. Since its inception, the project has worked with teachers and eco-clubs to instill a sense of responsibility in the target groups to take ownership of their surroundings and conscious steps toward sustainable living.

The project focuses on spreading awareness and building capacities on four themes waste, water, energy, and biodiversity among the school community depending on their needs. Need assessment surveys are conducted to identify the priority areas in each school, thus making it location-specific. Activity-based style of learning has been adopted for students and the programme involves interactive sessions with experts, movie screenings, quizzes, and hands-on activities.

Dr. Ajay Mathur, Director General, TERI, said, "Our initiative with Tata Steel aims at promoting good practices by sharing the learning with schools and gives students an opportunity to become the initiators of change. The schools, on the other hand, become the ideal institution to inspire and motivate the students and contribute to the larger goal of a sustainable country."

About Tata Steel

Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 27 million tonnes per annum (MTPA) as on March 31, 2018. It is the world’s second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Group recorded a consolidated turnover of US $20.41 billion (INR 133,016 crore) in FY18. Tata Steel Group is spread across five continents with an employee base of nearly 74,000. Tata Steel retained Industry Leader position in FY18 and ranked second overall in the DJSI assessment, 2017. The Company has been recognised as the Climate Disclosure Leader in Steel category’ by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel was felicitated with several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2014-15 and 2015-16, Best Risk Management by CNBC TV18 (2018), Corporate Strategy Award’ by Mint (2018) Most Ethical Company’ award from the Ethisphere Institute for the sixth time (2018), Steel Sustainability Champions (2017) by the World Steel Association, Dun & Bradstreet Corporate Awards (2017), Golden Peacock HR Excellence Award by Institute of Directors (2017), Asia’s Best Integrated Report’ award by the Asia Sustainability Reporting Awards (2017) among several others.

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CSR VISION
CSR VISION is India’s ( probably world’s ) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.