YES BANK and NMCG launched Say YES to Clean Ganga campaign

YES BANK and NMCG launched Say YES to Clean Ganga campaign

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YES BANK and National Mission for Clean Ganga(NMCG) launched the ‘Say YES to Clean Ganga‘ campaign and unveiled a charter to support the Government’s mission to rejuvenate Ganga’s ecosystem in the presence of Shri Nitin Gadkari, Hon’ble Union Minister for Road Transport & Highways, Shipping and Water Resources, River Development & Ganga Rejuvenation. YES BANK will promote this joint campaign through its 1700+ ATM network pan India & branches in the Ganga basin of India.

The charter was unveiled by Shri Nitin Gadkari in the presence of Shri Dharmendra Pradhan, Hon’ble Union Minister of Petroleum & Natural Gas and Skill Development & Entrepreneurship; Dr.Satyapal Singh, Hon’ble Minister of State for Water Resources, River Development & Ganga Rejuvenation and Human Resource Development and Shri Arjun Ram Meghwal, Hon’ble Minister of State for Water Resources, River Development & Ganga Rejuvenation and Parliamentary Affairs.

As part of the joint campaign with NMCG, YES BANK will work towards:

  1. Abating pollution and conserving & rejuvenating river Ganga
  2. Mobilizing community engagement on Ganga Rejuvenation objectives through YES BANK’s flagship YES COMMUNITY initiative
  3. Transforming YES BANK branches into Clean Ganga information hubs and spreading awareness about Clean Ganga through YES BANK ATMs across India
  4. Creating a platform through the ‘Say YES to Clean Ganga: Dialogue Series’ for multi-dimensional and multi-stakeholder discussions on Ganga rejuvenation

Commenting on the this partnership, Rana Kapoor, MD & CEO, YES BANK, said "Ecological imbalance in the Ganga ecosystem, which is the lifeline for Crores of Indians, will cause severe environmental disruption and economic risks owing to increasing water stress, growing demand for energy and food and climate change. YES BANK, with its demonstrated focus on environmental sustainability, is working closely with the National Mission for Clean Ganga and galvanizing community participation through its branch and ATM network towards this critical mission of ensuring a clean Ganga."

Shri Rajiv Ranjan Mishra, DG, NMCG said, "All-encompassing initiatives like Namami Gange require everyone to join hands and contribute towards cleaning the Ganga. YES BANK’s commitment to join this movement will strengthen participation from the people that is the indispensable component of Namami Gange programme. I hope many other organizations will take the lead from YES BANK and engage similarly with NMCG to take the Clean Ganga movement forward."

NMCG is the implementation wing of the National Ganga Council that works on an integrated conservation mission to accomplish the twin objectives of effective abatement of pollution and conservation & rejuvenation of Ganga in 8 states under the Namami Gange Programme.

YES BANK, in association with NMCG, will host the Namami Gange Conclave later this year to bring together dignitaries from multilaterals, Government bodies, non-Government organizations, financial institutions, and technology companies to deliberate actionable items for Clean Ganga. The bank has also included ‘Capturing the Ganga’ a sa special category in YES BANK’s flagship event Natural Capital Awards 2018 to bring out the beauty of Ganges and encourage greater interest in its conservation through photography. YES BANK collaborated with NMCG for Yamuna river clean-up drive on June 2, 2018, which saw participation of dignitaries from NMCG such as Rajiv Ranjan Mishra, DG, NMCG, and YES BANK officials who joined over 250 volunteers to clear 15 tons of garbage from the river ghat.


YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

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