Muthoot Finance extends its reach for CSR activities in Kerala

Muthoot Finance extends its reach for CSR activities in Kerala

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India’s largest gold loan company, Muthoot Finance Ltd has extended its CSR initiative in healthcare outreach mobile programme, ‘Muthoot Snehasraya’ to three more districts in Kerala — Thiruvananthapuram, Alapuzha and Kottayam.

The project focuses on a high High Tech Mobile Ambulance laboratory which will help in prevention and early detection of kidney related diseases, diabetes and hyper tension ailments.
The main objective of the project is to educate people about diseases, preventive measures and early detection of the problems regarding diseases. The project has already organised about 40 camps in and around Ernakulam and covered more than 4000 people since its launch.

The “Muthoot Snehasrayavan” is a fully equipped mobile lab which will travel to the rural areas of Kerala conducting free blood check-up for the purpose of prevention and early detection of kidney ailments. It will hold exclusive camps whereby the blood sample of the people will be taken and tested for possible kidney related diseases.

George Alexander Muthoot, Managing director, Muthoot Finance Ltd said the Muthoot M George Foundation regularly receives numerous requests by people below the age of 40 who are currently undergoing dialysis. The cost involved in the disease is huge from getting its donor match to the cost of kidney transplantation. Through this initiative the plan is to reach out to deprived class of the society and spread awareness about the illness and contribute in saving lives of people.

At the end of the camp there would be an awareness session conducted by the team which will provide information about the prevention and treatment of the diseases. The mobile ambulance will travel across Kerala’s gram panchayat’s and educate people about the deadly diseases.

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CSR VISION
CSR VISION is India’s ( probably world’s ) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.