TATA Chemicals

TATA Chemicals

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A chemical manufacturing enterprise, has transformed into a sustainable solution-provider by focusing on innovation and R&D to drive its businesses.The company has snowballed into a global organization with interests in the LIFE essentials – Living, Industry and Farm; addressing tomorrow’s food, water, health and climate-change challenges through innovation-led solutions.The high quality of the company’s offerings assists in improving lives of the people.
Tata Chemicals was incorporated on 23rd January 1939. This Gujarat bred organization has its roots in Mithapur where the company’s first Bromine plant was set up in 1942. Since then, there has been no looking back for the company as they have scaled peak after peak to emerge as one the leading global players in the chemical industry. In India, Tata Chemicals has plants in Mithapur (Gujarat), Babrala (Uttar Pradesh) and Haldia (West Bengal). The company has diversified its businesses catering to consumers and farm sector by expanding its operations in North America, Europe, Africa and Asia.

Tata Chemicals has persistently dedicated its efforts to explore how – food and fuel, energy and environment and water and wellness – sectors can be best served. Hence the company designs products and processes with sustainability as the core principle. This helps the company to not only improve their top and bottom line but also helps them to differentiate themselves and gain competitive advantage. This revolutionary effort to integrate operations with environmental considerations is unique only to Tata Chemicals.

Sustainable offerings have been central to Tata Chemicals and Tata Salt, one the nations most trusted brands, is a shining illustration of the same. Leveraging science to serve the society from the start, Tata Chemicals’ pioneering intellect helped the company to fillip India’s Green Revolution, aid the government in fighting widespread iodine deficiency through ‘Tata Salt’, its consumer essentials business and offer farm solutions to the farmers through its farm essential business, thereby touching upon every part of our lives.
For the company, sustainability encompasses stakeholder engagement, environmental stewardshipand promotion of human rights by building social capital.The company actively works towards improving its eco-footprint with a policy of ‘avoid, reduce and reuse’.Tata Chemicals has been recognised for its clear commitments to sustainability and its good environmental management practices. Also, the company believes in enhancing shareholder value through good corporate governance, which involves transparency, empowerment, accountability and integrity.

Credible Work and Activities
Tata Chemicals products are not only innovative and of superior quality but the company also ensures that the production process is sustainable to the environment and the community. The company has set up its NGO – Tata Chemical Society for Rural Development (TCSRD) which has been facilitating scalable, sustainable and integrated development initiatives. It lays emphasis on the spirit of participatory development by involving the beneficiaries at each stage of the development process which ensures viability and sustainability of the programmes. TCSRD has consistently demonstrated its respect for the environment and the local ecology by promoting renewal energy initiatives.

TCSRD’s journey began in 80’s in Mithapur, by promoting natural resource management, alternate source of energy and nature conservation.
The activities of TCSRD can be classified into four basic verticals.

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(I) Natural Resource Management:
Natural resource management program focuses on building the capacity of the local community towards better management of the natural resources. By ensuring long term sustainability of the natural resource, TCSRD intends to contribute positively to the communities around its operations.

1) Integrated water management
This program helped in improving the quality of life and livelihood of the community in the Okhamandaltaluka. It helped irrigate 628 acres of their land as a result of which they could now grow crops in all the three season which is monsoon, winter as well as summer season. Water saving techniques like sprinklers and drip system were also installed by 171 farmers during the year, helping to irrigate 804 acres of land in 25 villages of Okhamandaltaluka.

2) Land reclamation
Through the process of land reclamation, TCSRD has helped in reclaiming saline (usar) land and making it productive for agriculture use.This has resulted in the increase of income to Rs 5.40 crores per annum for 1382 farmers from 46 villages at Babrala.

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3) Mangrove Plantation Project
At Mithapur, TCSRD has already planted 2,74,000 mangroves saplings and 1,25,000 mangroves in Rangabelia block of South 24 Pargana (West Bengal) have been planted. Mangroves play an important role in filtering land run-off and controlling coastal erosion; they also regulate flooding and act as a sink for absorbing pollutants brought down by the rivers. Mangroves also provide a critical habitat for many marine species and terrestrial wildlife – the mangrove zones serve as spawning ground and nursery for many finfish and shellfish species.

4) Save the Whale Shark Project
The project has been hailed as a successful example of partnership between the corporate, an institution of excellence (WTI), the State Forest Dept. and the fishing community for the conservation of an endangered species. The fishermen of Saurashtra have wholeheartedly adopted this scheme and 52 whale sharks have been rescued and released voluntarily by the fishermen. A total of 368 whale sharks have been rescued and released since the starting of the “Save the Whale Shark” program in 2004.

(II) Farm Based Livelihood Programs
1) Inter Cropping
The process helps to utilize resources efficiently and acts as an insurance against crop failure due to lack of rainfall. 11 villages from Babrala used this technique and covered a total of 363.10 acres of land.

2) Modern Agriculture Equipment Distribution
40 units of equipments were distributed to 40 farmers at subsidized prices in Babrala. The equipments included:
• Bullock harrow
• Bullock seed drill
• Sugarcane planters

3) Agriculture Advisory Services
This project is implemented for providing farm-specific agro-advisory services to the farmers. TCSRD strives to extend agricultural services and to rural communities and facilitates information about demand driven and accountable services.
• 520 farmers at Babarala have participated in the program
• 101 farmers were trained under Package of Practices Programme

(III) Skill Development Program
1) Rural Entrepreneurship Development Program
This program focuses at enhancing the entrepreneurship qualities and skills among the target community especially the socially back ward communities so that they either initiate their own productive venture.

2) Entrepreneurship Awareness Camps (EAC)
The initiative aims in creating awareness about the various facets of entrepreneurship as an alternative career option. This year, five EACs were organized at Polytechnics and other institutes at Babrala, benefitting 393 students. Till date, 33 EACs have been conducted both at Babrala and Haldia, benefitting 2449 students.

3) Okhai foundation
The Okhai foundation set up by TCSRD has empowered women in the Okhamandal region to earn a living for themselves. The exquisite handicrafts, designs and apparels are a symbol of the economic independence of the women of Okhamandal region. It not only helps the women become wage earners, but also spreads awareness about the traditional crafts of the region, thus helping them preserve a rich part of their national cultural heritage for generations to come.

4) Uday Foundation
Uday Foundation plays a prominent role in providing employment to rural youth at its centers in Mithapur (Gujarat) and Babrala (Uttar Pradesh). The rural land based BPO’s that are running neck to neck with their counterparts in urban areas. Currently, 173 odd families in both Mithapur and Babrala have benefitted from Uday.Uday and its clients offer wide range of low-end to highend services to various clients that include Tata Sky, Tata Chemicals, Ministry of External Affairs and Ministry of Corporate Affairs. In the coming months, Uday targets to expand its base to approximately 300 families in both these vicinities and continue bringing a BPO revolution in these hinterlands.

(IV) Education, Health& Empowerment
1) Self Help Group (SHGs) for women
Establishment of Self-help group (SHGs) at both Babrala and Mithapur has helped in empowering rural women who were earlier living in virtual isolation with limited basic services. It has helped them realize their identities, potential and power in all the spheres of their lives. At Babrala, 200 Self Help Groups, having 2500 members have been developed with the support of SwarnJayanti Gram SwarozgarYojana (SGSY) schemes. At Mithapur, 222 SHGs have been formed and credit of Rs. 32,30,000 from the bank has helped them to start either individual or group enterprises.

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2) Entrepreneurship Development
The Rural Entrepreneurship Development programme is called Udaan. The program helps to develop entrepreneurship qualities in rural youth and guides them so that they could start some productive enterprise on their own. This program helps in creating self and local employment, especially among the low/moderate income group and helps in building sustainable local economy.

3) Health camp for primary school children under AA
Student health camps are organized by TCSRD and comprehensive approach was followed, where health promotion and prevention was given equal importance while curative care was also administered.

4) Mobile Health clinic
Mobile Health clinic services at the door step are being continued at Babrala. Prime importance was given to vaccination of pregnant women, infants (0-5) years and adolescent girls. 8132 were vaccinated this year. Women facing gynecological problems are examined, counseled and treated.

5) Mother and Child Health Project
An ambitious project on malnourishment has been conceptualized by TCSRD Haldia to tackle the problem of Malnourishment among children. TCSRD has tied up with CINI (Child in Need Organization), an NGO having an expertise in nutrition and health care of children. TCSRD plans to adopt its model which is based on 1000 days approach as 1000 days since conception of pregnancy till 3 year age of children are considered as very critical in determining the mental and physical development of child.

6) Education
TCSRD has initiated many programs as education has increasingly become the primary determinant of overall development in the emerging knowledge economy. Some of the most significant initiatives are:
• Scholarship program: TCSRD has been providing scholarship under “Deshkoarpan” program to support deserving and meritorious children
• Teachers training program: training program was provided to primary school teachers on innovative ways of teaching
• Distance learning course for drop out girlsat Mithapur: 305 girls are enrolled in this course in Mithapur. They have also started doing vocational training in tailoringand beauty culture
An annual community satisfaction survey is conducted by TCSRD to assess the impact of its community development interventions. TCSRD’s initiatives have helped build a stronger foundation for an inclusive society. Through Tata Chemicals journey, the company has ensured a holistic development not only in terms of expanding operations, building capacity, and diversification of businesses but also in terms of community welfare and development of environmental consciousness.

Aims and Future Objectives
The company actively works towards improving its eco-footprint with a policy of ‘avoid, reduce and reuse’. Tata Chemicals strongly emphasizes on resource optimization by undertaking R&D initiatives when developing products for the market.
Since the Indian consumer is moving from loose to branded & packaged products across all categories in the nutrition and wellness space, the company aims tofocus on the consumers business. In the next five to 10 years, Tata Chemicals will introduce a range of consumer offerings with a primary focus on food-based products.
Tata Chemicals is also emphasizing on research and development facilities to develop a sustainable product portfolio. It aims to be amongst the leading chemical companies in the world with a focus on sustainable development. To develop such products, Tata Chemicals has set up Innovation Centre in Pune in 2004 and has commissioned a nutraceutical centre in Chennai which will be accompanied by an innovation centre to research on high quality consumer products thereby ensuring a healthy nation.

About the author

CSR VISION is India's (probably World's) first monthly magazine in print devoted to CSR and Sustainable Development for bringing together all stakeholders of SUSTAINABLE DEVELOPMENT at a global and local levels and act as a platform for promoting strategic CSR and sustainable development practices through dissemination of information and knowledge.