Times Bridge, the global investments and partnerships arm of The Times Group of India, announced a strategic partnership with Malaria No More, a leading, global non-profit organization whose mission is to ensure no one dies from a mosquito bite. This partnership with Times Bridge will build on Malaria No More’s recent momentum in support of Indias malaria elimination goal and add capacities – particularly as it relates to building coalitions of influencers, strengthening policy advocacy, and producing and distributing regionally adapted, multi-media content- to elevate the issue on the national agenda.

Established in 2006 by business leaders Peter Chernin and Raymond G. Chambers, Malaria No More works with governments, non-government organizations, communities and the private sector to mobilize the political commitment, funding, and innovation required to end malaria within our generation. As part of the partnership, Times Bridge will rally national and regional influencers from across many subsets of Indian culture to advance mass awareness, promote progress amongst government decision makers, and popularize actions and behaviors individuals must take to protect themselves, their families, and communities from malaria. Drawing on the vast storytelling resources of The Times Group, Times Bridge will also lead the production and distribution of actionable, cross-platform media, including optimization for mobile/digital contexts, that informs and engages at-risk populations in key regions of the country regarding the disease, while also giving a wider swath of Indians an opportunity to take action in support of the campaign.

The partnership will build on Malaria No Mores innovative work with the central government and the government of Odisha, where malaria cases declined by more than 80% in the last year. These efforts are critical steps toward achieving a Malaria Free India by 2030, a vision Indian Prime Minister Modi set forth at 2015s East Asia Summit in Malaysia. Among Malaria No Mores Board members are prominent Indian leaders including Walt Disney Asia Pacific President Uday Shankar, former Fortune 500 CEO Surya Mohapatra, and Former US Ambassador to India, Richard Verma.

Commenting on this partnership, Rishi Jaitly, CEO of Times Bridge and Member of Malaria No Mores India Advisory Board, said, Times Bridges mission is to bring the worlds best ideas to India and share Indias best insights with the world. Malaria No More is a bold, original idea, founded and led by some of the worlds most accomplished social entrepreneurs, with real results to speak of in many countries, including India. We at Times Bridge are honored to bring to bear our resources to advance Malaria No Mores critical elimination mission in India.

Martin Edlund, CEO of Malaria No More, said, India is key to humanitys ambition to eliminate the disease. It was true for smallpox and polio, and it will be true for malaria. But we can only accomplish this goal if we work hand-in-hand with Indias most entrepreneurial companies and inspire the public to take up this historic challenge. Times Bridge has an unmatched record of bringing innovations to India and shaping consumer culture. Were convinced theyll be transformative in helping India to end mankinds oldest, deadliest disease.

About Times Bridge

Times Bridge is a leading investment firm with a mission to bring the worlds best ideas to India and share Indias best insights with the world. Its current portfolio includes Airbnb, Smule, SCMP, Coursera, Houzz, Uber, Thrive, and MUBI, among others. By providing unmatched market leadership to its select partners and by harnessing the assets of The Times Group, Indias oldest and largest media company, Times Bridge accelerates growth and immersion across the Indian subcontinent for mission-driven leaders who believe in winning in and learning from India.

For more information, visit http://timesbridge.com and follow @timesbridge on Twitter.

About Malaria No More

Malaria No More is a global non-profit organization that envisions a world where no one dies from a mosquito bite. More than a decade into our mission, our work has contributed to historic progress toward this goal including 7 million lives saved, 1.3 billion malaria cases averted, and $2 trillion in economic benefits unlocked in malaria-affected countries since 2000. Now, were mobilizing the political commitment, funding, and innovation required to achieve what would be one of the greatest humanitarian accomplishments ending malaria within our generation.